On December 4, OpenAI announced the appointment of former Coinbase Chief Marketing Officer Kate Rouch as the company’s first Chief Marketing Officer. It is reported that Rouch will officially take office next Monday. Prior to joining OpenAI, Rouch joined Coinbase in August 2021 to oversee global marketing and public relations and led the company's Super Bowl advertising. Previously, she worked at Meta for more than 11 years, serving as global head of brand and product marketing for Instagram, WhatsApp, Messenger and Facebook. It is worth noting that OpenAI is currently valued at US$157 billion, with 250 million weekly active users and more than 1 million paying enterprise customers.