"Intelligent Emergence" learned that the entrepreneurial project of Ren Lifeng (Byte nickname: Juanjuan), the early product leader of Douyin and the former vice president of ByteDance PICO, "Shumeiwuwu", has recently been launched Received tens of millions of dollars in Pre-A round financing.

This financing was led by Meituan Longzhu, followed by Jinqiu Fund, and old shareholders Sequoia China and IDG Capital continued to invest. After this round of financing, Shumeiwuwu Company is valued at approximately US$150 million.

Previously, in February 2024, Shumeiwuwu received financing from Sequoia China and IDG at the beginning of its establishment.

At a time when many Internet executives are devoting themselves to starting businesses in the AI ​​model layer or AI native applications, Ren Lifeng’s choice is a creative e-commerce community based on GenAI technology (generative AI technology).

According to "Smart Emergence", Hitems, a personalized item creative community under Shumeiwuwuwu, is a cross-border e-commerce platform that integrates creators' creative generation, production and sales. The development of GenAI technology has brought greater room for imagination to the commercialization of creativity.

△Hitems.

In the creative generation stage, based on GenAI technology, Hitems users can generate corresponding high-fidelity item drawings through keyword descriptions, pictures, or even hand-drawn drafts;

In the product production stage, use the platform’s self-developed product-level AI With 3D modeling technology and the community’s own mature supply chain, creators’ creativity can be efficiently produced;

In the consumption stage, Hitems not only provides transaction services, but also establishes a platform for users to share , browse and interact with the community.

As one of the founding "seven members" of Douyin, Ren Lifeng has a keen insight into user groups and market needs. After joining Byte from Baidu Tieba, he took on the main role in the early cold start of Douyin and led the team to reconstruct the operational categories and define Douyin's vertical labels to more than 300 subdivisions - many People commented that this decision made an important contribution to the rise of Douyin.

△Ren Lifeng.

Then Ren Lifeng was transferred to Xigua Video in 2020, and then served as the executive director of Weishi and the vice president of VR business PICO. It can be said that he is one of the few entrepreneurs currently who has management experience in long and short videos, community operations, and hardware products.

As the AI ​​industry enters the stage of large-scale commercialization, it will become the consensus of entrepreneurs to look towards scenarios and markets with gold mines.

It can be seen that the implementation of AI has passed the stage of "looking for nails with a hammer". Hitems’ choice is to seek more certain growth based on mature e-commerce + community business.

Wang Xinyu, partner of Meituan Longzhu, said:

“We have always paid attention to the new opportunities brought by large models. After two years of technological progress and significant reduction in inference costs,Low, innovation and entrepreneurship on the AI ​​application side become possible. What the Longzhu team values ​​​​is that the Shumeiwuwu team has brought AI+3D technology to the top of the industry, and quickly opened up the supply chain to provide creative item community opportunities for new people in the new era. ”