Author: Yinan

A brief history of Pudgy Penguins

Pudgy Penguins is an iconic NFT project that was launched in 2021 Released on the Ethereum network in July 2018, the total number is 8888 unique cartoon penguin NFT collections, each NFT has random features generated by up to 150 hand-drawn components. These penguins are all different as they can have up to 5 randomly generated unique characteristics, including special backgrounds, body types, shirts, and accessories. Pudgy Penguins With its unique artistic style and community power, the project quickly became one of the stars of the NFT craze.

In the early stages of the project, Pudgy Penguins was launched in July 2021 by X user ColeThereum and anonymous users Mr. Tubby, Mickyj, and Jonah. But as it developed, the project's governance issues led to a crisis of trust. It is alleged that the initial founders allegedly stole funds allocated for the development of the project. Doubts about the integrity of the project’s founders severely affected the value of Pudgy Penguins.

In early 2022, the NFT community pushed for a change of team. Community member Luca Netz took over the project at a price of 750ETH and served as CEO, giving Pudgy Penguins a new direction. The new team members include Chief Marketing Officer Nicholas Ravid, Chief Technology Officer Lorenzo Melendez, Chief Creative Officer Peter Lobanov, and Chief Operating Officer Dr. Kaizu. The new team is committed to building it into a global brand, focusing on IP development and cross-domain collaborations such as toys, animation and Metaverse projects.

Pudgy Penguins Ecology

Pudgy Penguins’ brand expansion strategy revolves around digital IP and achieves diversified development through cross-field integration. The project is not limited to the NFT market, but has also extended the brand in multiple fields.

Pudgy Toys

Pudgy Penguins launches Pudgy Toys, a line of physical toys, the first commercial product licensed directly from the community. Released on May 18, 2023 as an extension of NFT, aimed at children and collectors. Not only are Pudgy Toys extremely cute, they are also connected to the Pudgy World virtual world through QR codes. This innovation enhances the interactivity between toys and the digital world, providing users with a richer experience. Pudgy Toy They are available on Amazon, as well as at Walmart stores or Pudgy Penguin’s official website.

Pudgy World

Pudgy World is a metaverse world launched by Pudgy Penguins in zkSync. Some provide personalized interactive experiences.

Pudgy Toy has a QR code. You can scan the code to enter Pudgy World, where you can explore the virtual penguin world, including playing mini-games and building your own ice. House etc. The launch of this virtual world not only enhances the cohesion of the community, but also makes Pudgy Penguins an important bridge for exploring the web3 world in the Web2 world.

Pudgy Penguins NFT

Pudgy Penguins NFT includes Pudgy Penguins and derivative NFT series Lil Pudgy and Pudgy Rods.

Derived NFT series

Lil Pudgy

Lil Pudgy is a collection of 22,222 NFTs launched in December 2021 and minted on the Ethereum blockchain. Pudgy Penguin holders received a free airdrop of these NFTs, with the remainder sold via a public sale.

Pudgy Rods

Pudgy Rods, also known as "rogs" (formerly known as "Pudgy Presents”) was issued by the original Pudgy Penguins team on August 30, 2021 as a free NFT to collect.Boo, every Pudgy Penguins will release one. Pudgy Rods are an Easter egg packaged with a red ribbon. On Christmas Day, the egg was finally revealed: it contained a fishing rod.

$Pengu Token

Founder Luca announced on Twitter on December 6, Announcing the official launch of Pudgy Penguins’ official coin, the $PENGU token will be issued on the Solana chain.

Total supply: 88,888,888,888 (88.89 billion pieces), initial circulation is 62,415,951,646 pieces, the specific chip structure is as follows:

Public goods: 4%

Proliferation: 4%

Liquidity: 12.35%

Pudgy Community: 25.9%

Other communities: 24.12%

FTT holders: 0.35%

Current and future teams: 17.8%

Company: 11.48% (one-year cliff, three-year linear)

p>Airdrop

On December 16, Binance announced that the Binance Holder airdrop has now launched the fifth phase of the project Pudgy Penguins (PENGU), and will be launched in 2024 $PENGU was listed at 22:00 (Eastern Eighth District Time) on December 17, 2017, and BNB holders accounted for 3% of the circulating supply.

Pengu is widely watchedThe reason is not only affected by the listing of Binance, but also its extensive short coverage that drives widespread community attention. 25.9% of the total PENGU tokens will be distributed to members of the Pudgy Penguins ecosystem through airdrops, while 24.12% will Allocated to "other communities", other communities include active addresses on Solana and active addresses on ETH. An airdrop will be conducted to eligible participants, and eligible participants have 88 days to receive it.

The picture shows Foresight News. Alex Liu compiled the number of airdrops corresponding to each role from public information on the Internet. Among them, the NFT that can receive the most PENGU tokens Not a fat penguin, but the rarest Pudgy Rods.

Pudgy Penguins Success Factors

Brand and IP Construction

Pudgy Penguins has won the resonance of young people and users of all ages through its cute and cute character images. CEO Luca Netz emphasized that branding and marketing are core driving forces. The launch of physical toys also makes virtual IP more three-dimensional. Within seven months, sales of physical toys topped 750,000.

Innovative Marketing

Billions of impressions monthly: animated GIF 138 views 100 million views, over 1.23 million Instagram followers, and over 10 million views on TikTok. In addition, offline events such as Art Basel Miami Beach also boost brand influence.

IP Licensing and Sharing

Pudgy Penguins recently paid millions to NFT holders U.S. dollar royalties, and launched OverpassIP, an on-chain IP licensing platform, with plans to build global brands like Hello Kitty and Pokemon.

Gamification and digital experience

The Pudgy World on-chain open world game will be launched in 2024 , by zkSyncSupport, combined with the QR code of physical toys, to achieve a closed-loop experience of digital and reality.

Pudgy Penguins follow-up route

Pudgy Penguins will release its own public chain Abstract and incubator plan .

Abstract is a Layer 2 built using Matter Labs' ZK Stack and EigenLayer's data availability layer EigenDA, making the decentralized application development process easier and Cheap and safe, in addition to building this chain, Pudgy Penguins also plans to establish a developer incubator designed to help applications go from 0 to 1.

Abstract recently raised $11 million in investment led by Peter Thiel's Founders Fund. The strategic funding round was led by Peter Thiel’s Founders Fund, with other investors including Fenbushi Capital, 1kx, Everest Ventures Group and Selini Capital.

Pudgy Penguins has two missions: first, to become synonymous with penguins around the world. When people think of penguins, hopefully they immediately think of Pudgy Penguins; second, to become the mascot and representative of cryptocurrency.

Summary

Since the launch of Pudgy Penguins, it has experienced NFT highlight moments and also experienced NFT The darkest moment, but Fat Penguin, with its unique cartoon image, innovative brand building and strong community power, has grown from a controversial NFT project in its early stages to a globally influential project in the blockchain and real world. brand. NFT has also climbed from the lowest level of around 1ETH to the current floor of 17.9ETH, once becoming the most outstanding NFT this year.

Through the materialization of toys, the launch of the virtual interactive platform Pudgy World, and innovative token economics and IP licensing, Pudgy Penguins redefines the value and usage scenarios of NFT. Driven by CEO Luca Netz, Pudgy Penguins' strategic development has demonstrated unprecedented innovation and diversity. From building an ecological chain Abstract, to incubator plans, to cross-platform IP licensing, every step has laid a solid foundation for the brand's future. Base. By continuing to deepen its brand mission, Pudgy Penguins not only successfully attracts a wider audience, but also injects vitality into the entire Web3 ecosystem.

In the future, Pudgy Penguins aims not only to become a penguin symbol worldwide, but also to become a representative mascot in the cryptocurrency field. It has taken solid steps on the road of integrating technology and culture, and has also contributed to the growth of web3 users.