According to reports on March 28, the operating profit of Upbit operator Dunamu increased by 85% year-on-year to 1.19 trillion won (US$811 million) in 2024. Sales revenue soared 70.5% to 1.73 trillion won, and net profit rose 22% to 983.8 billion won. The company said it was Dunamu's highest earnings ever, reflecting a surge in demand among investors amid high optimism, especially its commitment to U.S. President Donald Trump's support for cryptocurrency. As of the end of 2024, the number of cryptocurrency investors in South Korea increased by 52% year-on-year to 9.67 million, and their total holdings soared to 105.1 trillion won.