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AI is written into KPI, "drives crazy" workers
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AI is written into KPI,

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The rise of AI has aroused widespread attention and discussion. Some people see opportunities, while others fall into anxiety.

Many companies have begun to mandate employees to learn and use DeepSeek, and even include it in their work assessment standards. This has forced many workers who are already busy with work to squeeze out extra time to participate in training, which is extremely miserable. Meanwhile, some people are forced to use AI while resisting and begin to doubt their professional value.

With anxiety, in addition to finding materials to learn AI by themselves, migrant workers are also harvested by some anxiety-selling training courses, and investing AI training costs ranging from dozens of yuan to tens of thousands of yuan. However, high-priced registration for classes may not necessarily be achieved quickly, and good results can be achieved through self-exploration.

As time goes by, workers gradually reach a consensus: at least at this stage, AI cannot completely replace humans. As a tool, AI can help people complete basic work, but practitioners from all walks of life still need to explore the role of AI in more advanced language expression, more humane and artistic creative planning, and more personalized industrial operations.

While anxiety and adaptation, workers are looking for the best way to get along with AI.

The source of anxiety: creation becomes "split"

Zhang Yu is a text worker whose work status has undergone earth-shaking changes recently, all of which stem from AI.

"I originally liked the process of communicating with people in person and creating, but after using DeepSeek, I felt more like I was 'splicing' text." Zhang Yu admitted that when he first came into contact with DeepSeek, his heart was full of resistance and anxiety because his leader had high expectations for DeepSeek. He hoped that everyone would use it to improve the efficiency of writing, and even published an in-depth manuscript within a few hours.

However, the content generated by DeepSeek is often only about 1,000 words, which is more like an outline and cannot meet his usual needs for manuscripts of more than 3,000 words.

After using DeepSeek, Zhang Yu's sense of professional identity gradually disappeared. "My value lies in being able to obtain first-hand information, but after using AI, it is more like a 'sticker' and there is no fun in creation." Zhang Yu smiled bitterly, "The content generated by AI is average, and I have to spend a lot of time checking and optimizing the information. The whole process is both painful and inefficient."

Zhang Yu's anxiety is not a single dimension.

He mentioned that his anxiety about DeepSeek actually has two layers: on the one hand, DeepSeek is not strong enough and it is difficult to meet the requirements at work. “When the content generated by DeepSeek is not of high quality, I wonder if I don’t know how to use it or I don’t have the ability to learn new things,” he said. “When I see my colleagues use it well, I feel stressed.I feel like I'm behind. ”

On the other hand, if DeepSeek is too powerful, he will worry that his profession as a writing worker will be replaced and he will lose his value.

"Care to write" once calmed him, thinking that he had a professional skill and would not have no food in society. "If DeepSeek is really that powerful, I will still think about writing skills and improve professional skills in this area. "Zhang Yu has asked himself this many times.

He is worried that with the advancement of AI technology, professions related to writing may be completely replaced. "If AI can write articles and organize materials, what is the value of my writing? "This double anxiety made Zhang Yu fall into confusion for a while. "During that time, I felt that I was wasting my time every day, and I didn't know what I was doing, and wanted to change careers. "He recalled.

There are still many workers who are anxious about the forced use of AI tools by superiors.

Netizen Qingtian shared that at the opening meeting, his company asked all middle and senior management personnel to learn the use of DeepSeek and include it in the assessment system. "The general manager asked all managers to learn to use new technologies and allow AI to assist in work, and said, "I never want to see the year-end summary again and do PPT by myself." "Qingtian said.

The company also issued two documents for everyone to learn: one is a relatively simple operation guidance, with a total of 25 pages; the other is a relatively complex guidance document "DeepSeek, from entry to mastery", the New Media Research Center of the School of Journalism and Communication, Tsinghua University, with more than 100 pages. "The complex is relatively academic, but there is no way. The middle-level are learning, so they can only adapt and accept it themselves. ”

Some designer bloggers are also anxious and insomnia due to DeepSeek. Netizen Zhang Qi mentioned that when you see AI-generated designs, copywriting and videos every day, you feel that the skills you have worked hard to learn seem to be replaced instantly.

"First of all, the design inspiration is 'shot' by AI. In the past, I stayed up late to find inspiration and find details, but now AI generates countless solutions with one click, and the style is still very advanced. "Zhang Qi said, "The second is that content creation has also been swept away by AI. I'm still struggling with how to write the title, AI has helped me get 10. ”

It is not only the industry practitioners affected by AI that feel anxious, but programmers are also in a similar dilemma. Xiao Zheng, a programmer who works in Beijing, said: “DeepSeek can handle my half-day work in one or two minutes. As a coder, I also feel anxious. We can only keep learning and strive not to be replaced by AI. ”

From text workers to designers, from advertising practitioners to programmers, the emergence of AI tools has caused many people in the workplace to fall into confusion and anxiety about the future.

Can you ease your anxiety by exploring and enrolling in classes?The workers did not sit back and wait for death. They either worked hard or sought help from outside and began to seek ways to relieve their anxiety.

Although he was initially resistant to DeepSeek, Zhang Yu understood that it was better to adapt actively than to resist. He began to explore how to use the tool better. He found that generating content in segments is an effective way. "I divide the manuscript into multiple parts, such as the beginning, case list, industry analysis, etc., and then generate content separately for each part. This way, the generated content is more targeted and easier to optimize."

Refining the prompt words is another key skill. "Provide more specific background information and framework requirements when asking questions, and the generated content will be more in line with the needs." He gave an example, "For example, I would tell DeepSeek, 'Please use Lu Xun's writing style to write a 400-word beginning for this topic,' or 'Please summarize the following content and add links between each part'."

In addition, Zhang Yu also learned how to optimize the first draft generated by DeepSeek. "I took the content generated by DeepSeek as the first draft, and then manually modified and optimized it on this basis." He said, "This can not only use DeepSeek to quickly generate the framework, but also improve the quality of the content through manual modification."

Although some effective operation methods have been explored, Zhang Yu's anxiety has not completely disappeared. Through communication with friends and colleagues, his mentality gradually changed. "A friend told me that no career in the AI ​​era is absolutely stable. Not just a text worker, but other industries will face similar challenges." He said, "This made me realize that it is better to adapt actively than to resist."

Another opportunity that changed his mindset was a conversation with the interviewees. "I communicated with someone who loves music but eventually chose another profession. He told me, 'It's already lucky to have something you like in your heart and use it to not be upset.'." Zhang Yu recalled that the reason for choosing this profession was because of his interest. "The value and charm of the profession itself are still there, so he should not deny it."

His mentality also began to change, from anxiety to acceptance of DeepSeek.

There are also some people who are worried that they will not be able to keep up with the times and will be eliminated, so they will instead sign up for classes.

The DeepSeek-related courses are on the market, ranging from introductory courses worth 9.9 yuan to offline special training camps worth 10,000 yuan, private boards worth 100,000 yuan, and even advertisements for "proficient in AI for three days and earn 100,000 yuan a month." Some people actively participate in learning, while others say they have been cut. This scene is no different from the previous period of ChatGPT and the Metaverse.

Qiqi is running a rural courtyard, and he claimed to have been cut by AI classes on social platforms. At the beginning of this year, what he heard the most was the topic of DeepSeek's ability to cash out quickly. For example, a friend told him: "You guys who work in small courtyards will be very easy to have this software. What should you do automatically generate with AI?Achievements are OK. You can use software to collect whatever you want. Design, publicity, and copywriting do not require a brain, and you can generate it with one click. ”

Soon, Qiqi noticed that there were indeed some training courses on the market, such as "199 yuan AI course" and "399 yuan DeepSeek to monetize, 50,000 yuan private board of directors". He felt that as long as he took an AI class, the 2 million yuan he invested in the courtyard would be recovered soon.

After he tried it, he found that using DeepSeek, you can search for how to run the courtyard, what kind of copywriting can maximize the publicity and promotion effect, and how to acquire customers. However, although the answer given by AI is very good, there is no one suitable for his current actual situation. "It is not necessary to spend money to sign up for classes, just learn to use this tool by yourself. "He said that the DeepSeek tool itself is fine, but what you learn cannot be used, and it is of no value to himself. "The purpose of learning is to get rich quickly, but in the end he fell into the pit. ”

Many people explained afterwards that most of these courses were modified based on official documents. These courses sell not knowledge, but antidotes to anxiety. Many people are afraid of missing out on the trend and falling behind, so they blindly follow the trend.

Zhang Qi also changed his response strategy after calmly thinking. He decided to use AI to improve efficiency, while deepening his personal IP, creating irreplaceableness, and continuing to learn and maintain competitiveness.

"DeepSeek is a useful tool, but you cannot rely entirely on it. "Zhang Qi said, "Especially in areas where deep thinking and creation are needed, the role of human beings is still irreplaceable. ”

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Neither despises nor is hesitant to the transformation of these workers, the rational attitude towards AI is becoming a consensus. They no longer regard AI as a threat, but as a powerful auxiliary means. The efficiency and instrumentality of AI provide more time and space for humans to focus on more in-depth and creative work.

After a period of use, Zhang Yu has a more comprehensive understanding of DeepSeek. He believes that DeepSeek does have certain advantages in assisting creation, especially when generating titles, summary sentences and transitional sentences that connect the past and the future. "The high-end vocabulary and summary content it generates are often more refined and broader than what I wrote manually. "He admitted.

However, DeepSeek's shortcomings are also obvious. "The generated content lacks depth and sense of language rhythm, and is more like the output of a single rhythm, rather than an expression full of changes in speed, speed, slightness, and weight. "Zhang Yu said, "And, the generated information needs to be checked sentence by sentence, which undoubtedly adds additional workload. "

Finally, Zhang Yu summarized a set of attitudes towards DeepSeek: neither despise nor be overly high-minded. "DeepSeek is aA useful tool, but cannot rely entirely on it yet. ”

He suggested that instead of resisting AI, it is better to actively learn how to use it better. Adjusting work habits and methods may bring new benefits.

"Take this opportunity, you can also re-examine your career, what characteristics it attracts you at first. "He recalled, "My profession gives me the opportunity to go to many places, have in-depth conversations with the parties involved, and have empathy and bondage with strangers. This is one of the charms of this profession that I originally thought was, and this is exactly what AI can't do. ”

”My mentality is much calmer now than before. "Zhang Yu said, "When DeepSeek is not powerful enough, I will use it as an auxiliary tool and try my best to give full play to its advantages; if it becomes stronger in the future, I will also try to find my irreplaceableness and think about how to use it to give new value and meaning to my career. ”

After all, AI is still not as good as humans in many aspects.

Qiqi, who has been working in the advertising industry for many years, also has a similar evaluation of DeepSeek. He believes that DeepSeek is more like a "bottoming" tool, which can provide some basic perspectives and ideas, but is still insufficient in understanding and depth.

Qiqi's work involves multiple links such as user insight, market analysis and copywriting planning. "If you want to collect public data from a certain industry, or generate a simple market analysis report, AI can do it, and it is very efficient. "But in creative work, Qiqi feels that AI's performance is not mature enough.

"For example, once, we planned Philips' children's toothbrush and wanted to position it as a 'toy brush' to let children brush their teeth while playing. DeepSeek can understand the concept of "playing and brushing", but cannot go further and give more emotionally resonant ideas. It understands the needs, but cannot understand the feelings. "He explained.

Qiqi believes that the content generated by AI often lacks "human taste". "The things it writes are too 'full', no blank space, and no rhythm changes. For example, when writing copywriting, AI's word selection may be gorgeous, but you can see at a glance that it is generated by machines and lacks human emotions and artistry. AI is like fine brushwork, which can be done in detail, but cannot achieve the blank space and artistic conception in Chinese aesthetics. ”

Talking about the impact of AI on careers, Qiqi said that anxiety exists more among people engaged in basic work. “For example, writing batch copywriting on Xiaohongshu and Douyin, AI can indeed greatly improve efficiency and may even replace part of the manpower. But for high-end creative work, such as brand strategy and emotional insight, AI cannot replace human labor. Although the advertising industry is commercialized, it is still an art in the minds of many practitioners. ”

In the AI ​​era, anxiety in the face of new technologies is inevitable. Neither blindly follow nor resist, this balanced way of using may be the best model for the coexistence of humans and AI in the future.

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