Golden Finance reported that according to Reuters, French luxury department store Printemps announced that it would cooperate with Binance to accept crypto payments such as BTC and ETH in its stores. It is reported that this is also the first European department store to support crypto payments; in addition, luxury lighters and pen manufacturers ST Dupont also announced that it will accept crypto payments. According to Reuters, luxury brands that currently support encrypted payments include LVMH, Gucci, Balenciaga, Hublot and Tag Heuer.