Robinhood has unveiled a new subscription strategy that could see users enjoy perks similar to what Amazon Prime or Costco offers its customers.

Vlad Tenev, chief executive officer of Robinhood, said during an interview with CNBC that the company sees the loyalty market as a huge opportunity for growth.

This could be big news for crypto as it means adding more services, including digital assets, wealth management and tax advice to the公司的每月訂閱服務。

如果投資組合提供了一套投資者認為有價值的產品，更多的人將願意支付訂閱費。 Tenev說，這是一種可以推動金融服務範圍內的忠誠度市場的模型。

“我背後的理念是訂閱是關於忠誠度的。因此，如果您是某物的訂閱者，那麼當您考慮嘗試從該類別中嘗試其他東西時，該服務是第一個考慮的問題。

這樣，訂戶享受諸如未投資現金的4％權益之類的津貼。他們還可以訪問專業研究。黃金的訂戶將支付0.25％的管理費，限額為250美元。

Robinhood希望這種策略WILL看到其用戶訪問忠誠度特權，類似於Amazon Prime或Costco成員迷上的東西。他指出，如果客戶群認為產品的每月費用是合理的。