Author: Revc, Golden Finance

1. Background and overview

Creation time and founder:

Positioning and vision:

Rumble takes "freedom of speech" and "anti-cancellation culture" as its core positioning, claiming to protect the open Internet ecology and support diversified expression. Although the platform emphasizes neutrality, its user base is highly conservative and is often regarded as a representative of the "alternative technology" camp.

Development history:

-Turning point in 2020: Trump is being taken by mainstream social media The ban on the move to Rumble, and the platform users surged from 2 million to 20 million, becoming the center of discussion.

-2024 outbreak: Thanks to Trump's second-elect crypto dividend, Rumble's stock price soared 190% and became a depth with Trump's Truth Social Bind to provide video streaming technical support.

-2025 Strategic Upgrade: Received US$775 million in Tether (acquired 103 million shares per share), with funds used for global expansion, cloud service enhancement and Crypto integration plan.

2. The strategic logic behind Tether investment

1. The resonance between alliances and cryptographic layout

Tether chose Rumble:

-Trump effect: Rumble is known as "Trump concept stock" and its user base is with Trump supporters Highly overlapping. Tether uses this to strengthen ties with conservative American forces, cater to the crypto-friendly promotes by Trump (such as Bitcoin reserve plan, opposition to CBDC).

- Bid Capture: After Trump's election, the US crypto regulatory environment has improved significantly, the SEC has turned to "guided regulation", and Tether seized the free speech platform by investing in Rumble The track combined with crypto payment paves the way for USDT to penetrate the US market.

2. Ecological collaboration and strategic hedging

-Creator economic innovation: Rumble plan integration Bitcoin and USDT Payment have launched the crypto wallet Rumble Wallet, allowing creators to receive rewards through cryptocurrencies and reduce their dependence on traditional financial systems. Tether uses this to expand the USDT application scenario and consolidate the dominant position of stablecoins.

-Diver investment layout: Tether has been involved in agriculture, AI, brain-computer interface and other fields in recent years. Investing in Rumble is to hedge against crypto market fluctuations and build "entity + digital" "A key link in the global distribution network.

3. Game between financial strength and regulatory

- Tether's unaudited profit in 2024 reached 130 $94.5 billion, holding $94.5 billion in U.S. Treasury and $7 billion in excess reserves, providing confidence for its aggressive investment.

- Although Tether CEO Paolo Ardoino has expressed caution (need to wait for US regulation to be clarified), investment in Rumble has released its "test water temperature" signal and may further expand in the future US business.

3. The deep binding between Rumble and Trump's camp

1. The technical pillar of Truth Social

- Rumble provides video and streaming services to Trump's social media platform Truth Social, which forms a "content + infrastructure" alliance. Trump consolidates his influence through Truth Social, while Rumble uses it to obtain high-traffic content and enhances user stickiness.

- Narrative empowerment: Rumble set a record of 1.79 million simultaneous online audiences during the 2024 presidential election, becoming the main battlefield of conservative public opinion, andTrump's "anti-establishment" narrative is highly consistent.

2. The symbolic meaning of crypto payment

- Rumble plan supports USDT rewards, this It is not only a financial strategy to hedge inflation, but also a gesture of showing goodwill to the crypto community.

-Risk Controversy: Rumble's close connection with Trump has sparked doubts about market manipulation. For example, the WLFI project requires partners to purchase equivalent tokens, which is accused of using its influence to lock in liquidity and exacerbating the industry's trust crisis.

4. Difficulty and Opportunities in the Crypto Industry

1. Dividends and Dependence Risk

- Trump fulfilled his promises of loosening regulatory restrictions and supporting mining. The scale of Bitcoin ETF exceeded 1.1 million BTC, and institutions such as MicroStrategy continued to increase their holdings. However, the market is overly dependent on a single person, and repetitive (such as the game between Congress and the Federal Reserve) may cause severe fluctuations.

-Case warning: WLFI projects lose tens of millions of dollars due to their floating positions in ETH and BTC, exposing the high-risk speculative attributes of related projects.

2. Compromise on the ideal of decentralization

- Although Rumble and Tether's cooperation is boastful "Breaking traditional control", but its deep binding with Trump's camp reveals that the crypto industry is still difficult to get rid of centralized power intervention. For example, Tether consolidated the hegemony of the US dollar by repurchasing US bonds, forming a subtle conflict with the concept of "decentralization".

Summary: Finding value anchors in the frenzy

The rise of Rumble and Tether's capital injection reflect the complex ecology of the crypto industry and power intertwined. It demonstrates the potential of combining free speech platforms with decentralized finance, but we should also be wary of manipulation and bubble risks.

Future challenges:

- Rumble needs to balance content review and freedom of speech to avoid becoming Extreme speech breeding ground;

- Tether needs to prove that its investment can truly empower the creator economy, rather than short-term speculation;

This game of freedom, encryption and , may become a historic experiment to reconstruct the digital power landscape.