According to Golden Finance, three people familiar with the matter revealed that Amazon (AMZN.O) will soon release its long-awaited Alexa artificial intelligence voice service and is scheduled to hold a press conference later this month to preview it. Amazon sent an invitation to the media on Wednesday to invite them to attend the event to be held in New York on February 26, when Amazon's equipment and services team leader Panos Panai will attend. For Amazon, which has more than 500 million Alexa-enabled devices in the market, the new AI-generated Alexa is both a huge opportunity and a huge risk. Amazon hopes the revamp, designed to talk to users, will convert a portion of its hundreds of millions of users into paid users, thus paying for the unprofitable business. Amazon initially planned to launch a new Alexa service to a small number of users, and there is no charge, but it has considered a monthly fee of $5 to $10.