Golden Finance reported that just a few days before the inauguration of the US President, Trump directly issued his personal meme currency $Trump on the Truth Social social platform, triggering speculators from all walks of life to snap up. In just 24 hours, the market value of this "Trump Coin" soared to an astonishing US$4.8 billion, and its fully diluted valuation was as high as US$24.3 billion. This number not only refreshes the record of meme coins, but also indicates its potential to shake Dogecoin’s dominance in the field of meme coins. To many, the president's move to launch a meme coin is unprecedented, but if you look closely at Trump's development and use of his brand over the years, it's actually not surprising. From Trump University to Trump hotels, casinos, and even NFTs, the president has long been accustomed to monetizing his personal brand. The difference this time is not the strategy, but the medium—an ironic fact that it all stems from the current regulatory environment.