Source: Ye Kaiwen

Nowadays, many RWA-related people and projects focus on an asset package or enterprise in a very microscopic way.

Many people come up and ask: Can RWA be used in real estate? This old topic has been answered many times. Let me answer it again: There is no chance for real estate in the mainland, but there are still some opportunities overseas, such as Singapore, Dubai and the United States.

Many people also ask: Can consumer products do RWA? For example, consumption points, store turnover, etc., but most of the consumer items are turnover and have no assets.

This is actually because most people do not look at it from the perspective of consumption upgrade to an overall consumption, industry and finance model. Commercial real estate is a less popular asset for RWA; consumption flow is an asset without assets; entertainment flow, although lively, does not constitute an asset; but these can be combined into an overall model of consumption, industry and finance.

Commercial real estate is a fixed asset, brand merchants are operating cash flow assets, consumers are consumption points and consumption scenarios, cultural, sports and entertainment traffic is the flow conversion of traffic, and prosumers are consumption data assets or content assets. , when a complete consumer industry and finance ecosystem is formed, these combined assets may become a high-quality RWA asset package.

This asset package model of consumer industry and finance solves the problem of securitization of consumer points assets. The only way out for consumption points is to put them into RWA in the context of a large consumer industry and finance, because consumption points are essentially a liability asset of the enterprise. If there is a lack of liquidity, they will gradually lose their appeal and value. 2C consumer liability assets can be tokenized through RWA, and 2C liabilities are converted into 2B cash flow for a Loyalty operating SPV. Asset securitization is more of a 2B corporate financing market, and financial products are difficult for 2C.

The entire structure of consumer industry and finance can be broken down and looked at:

Operating costs - operating real estate fixed assets, the leasing relationship between owners and merchants, the income of merchants is the owner The guarantee of real estate rental income, if it comes from the chain O racle mechanism data;

Marketing costs - advertising, traffic, marketing traffic conversion determines consumption;

Consumption subject - consumers, consumption income is the core of merchant income;

Consumption scenario—commodity consumption and consumption accumulation Points, the bond between merchants and consumers often starts from the real estate of the store;

Points scenario-membership rights and gift redemption, incentives between merchants/brands and consumers and unpaid liabilities and assets;

Repurchase—Points incentives, merchants and consumers;< /p>

Recommend new customers - member loyalty and points incentives, headcount/traffic, merchants and consumers;

Production and sales data - consumption data and communication data based on consumption scene tags, capitalization of merchants Data assets that brands are willing to pay for, including AI Design space of Agent intelligent agent;

Traffic marketing—IP digital marketing, similar to the meme phenomenon, is the key to converting consumption and IP narrative, and can be combined with some derived NFT or meme tokens.

From the perspective of splitting the asset package structure, and then looking at the economic model of consumption, industry and finance, the core is: Prosumer, consumption is production.

We can see that the owners of commercial real estate, the merchants who rent shops, the operations and cash flow of the merchants come from the consumption scenarios of consumers, and consumers obtain consumption points in tokens (consumption mining) , Drainage and conversion are actually personalized customized consumption ticket NFTs designed by brands based on AI tags. Ultimately, the incremental value is the tokenization of consumption data assets and traffic tokenization.

Here, real estate assets can be combined with merchant operating cash flow assets, and with consumption points, consumption data assets and cultural and entertainment flow capitalization: real estate - operating real estate, cash flow —Consumption scenarios, consumption points—liability assets, consumption and data—prosumers, consumption diversion—consumption tickets and cards, entertainment diversion—capitalization of traffic.

If it is further extended, the large consumer industry needs to be planned in several stages:

The first layer, the bottom layer of RWA Assets, focusing on fixed assets, current assets, liability assets, supply chain financial assets, etc. of operating real estate;

The second layer, consumption industry space + industrial scenario, focusing on the consumption of consumption and operating cash flow , production, consumption fees, incentives, etc., including production and sales data assets;

The third layer, industrial finance Defi, compliant consumer industry and finance stablecoins and consumption upstream and downstream payment PayFI

The fourth layer, RWA consumer metaverse, a meme space that combines reality and reality with commercial real estate

However, this kind of planning is only suitable for similar companies: the head of the consumer retail industry and the head of new retail IP traffic.

Consumption upgrades, consumption points, cultural tourism to stimulate consumption, etc. basically need to be done in conjunction with consumer industry and finance. Whether it is fast-moving consumer goods retail, sports and entertainment, or new-concept brand experience spaces, or even the upgrading direction of micro-business groups, they are essentially consumer-industry-finance RWA.

The core of consumer-industrial-finance RWA is IP narrative. The consumer industry scene must be upgraded to an IP narrative based on the main brand or space theme, with unique tonality, plot, conflict, and contrast. Real estate is not just a place. Together with brand merchants, tonal consumption scenes and personalized consumers, it can be designed as a cultural narrative, that is, a consumer entertainment metaverse, or a large-scale interactive drama travel metaverse.

RWA is not only the tokenization of assets, but also the combination of real assets and virtual assets. RWA’s narrative upgrade, from the perspective of Web3.0, is a consumption metaverse that combines the real world and the virtual world, combined with Meme scenario + narrative + marketing.

If you are still willing to think about it, you can extend your thinking:

"IP + RWA tokenization + RWA trading market + liquidity scenarios (consumption, games, etc.) + meme"

#ARAW Always RWA Always Win! In 2025, the RWA market will quickly find its place in the wild growth. In the new year, Kaige will officially open classes to recruit disciples to teach, help, and welcome young talents who are interested in RWA to occupy their positions.

More and more friends come to ask specific project questions. It is impossible to answer them in detail on WeChat. In-depth analysis courses and practical research camps will be launched soon. It is better to come to the classroom to listen in detail and have interactive discussions and Sand table deduction. You can add WeChat YekaiMeta to join the RWA industry discussion group to participate in specific RWA track and project product discussions.