Source: Meike.com

Make gaming great again?

Musk, who likes to cross borders, is here again! This time he will use his xAI to establish an AI game studio.

Just today, Musk forwarded a comment on the current gaming industry by Dogecoin Shibetoshi Nakamoto on social media, and then very seriously announced that he would establish an AI gaming company studio and "Make Games Great Again."

Does this slogan sound very familiar?

Yes, after helping Trump establish the "Department of Efficiency", Minister Ma seems to have tasted the sweetness of power. The technology giants who were previously in competition with Musk will most likely be affected in the future. .

However, unlike technology giants, American game companies are actually relatively low-key, so why does Musk want to enter the game industry?

In fact, as early as last month, Musk tweeted: "We need a voting section for video game players! Make the game great again!"< /p>

This tweet triggered a discussion at the time about whether Musk would enter the gaming industry.

At that time, the overseas game industry had already rejected the wave of opposition to the "correctness" of games, including IGN's comments on "Black Myth: Wukong" and the appearance of black Japanese samurai in Ubisoft's new game "Assassin's Creed: Visions" The image caused controversy, Sony's new LGBT game "Star Attack" died suddenly after the server was launched, and a series of other incidents. Only then did people realize that the LGBT and DEI movements (diversity, equality, and inclusion) not only failed to make the game popular, but actually made the game The quality is getting lower and lower.

Coincidentally, Musk himself is a victim of LGBT - his son is transgender and the two turned against each other, which made Musk hate the LGBT culture in the United States.

Of course, in addition to family reasons, Musk is also a supporter of the Trump campaign. Joining the gaming industry is more or less a sign of attracting players’ votes. After all, in the current gaming circle, opposition There are so many voices that are rightly influencing the gaming industry.

In addition to the tweet posted by Shibetoshi Nakamoto, well-known overseas blogger Mario Nawfal also posted a post criticizing the game industry for over-emphasis on DEI content.

He pointed out that the market performance of the two games launched this year with DEI elements - "Star Attack" and "Dust Road Journey" was not satisfactory. Among them, "Star Attack" suffered a major setback. In contrast, the domestic game "Black Myth: Wukong" achieved great success.

Mario Nawfal bluntly stated in the post that game developers should clearly realize that what players really need is high-quality game content, rather than imposed ideologies in the game.

In this regard, MuskLiked it.

At present, when "rectification and correctness" has become a mainstream direction, it is actually another form of "correctness".

If Musk’s studio can really make a new game with a focus on content, regardless of the quality, Musk’s fame alone can attract a wave of traffic.

In fact, Musk himself is a senior gamer and often posts game-related content on Twitter.

When he was 13 years old, he used 123 lines of BASIC and some simple assembly language to create a video game and named it "Blastar", and finally got $500 in exchange for it.

So judging from Musk’s crazy cross-border investment landscape, it is not surprising that Musk invests in the gaming industry.

We need to note here that Musk’s AI game studio is based on his xAI, which uses generative AI.

At present, basically the first-tier game manufacturers are basically exploring "AI+ games", which means using AI to generate materials or gameplay based on the traditional game architecture.

But in fact, whether it is a traditional game manufacturer or a new generation of game manufacturers, the addition of AI to the game is not obvious. Most of them just improve the efficiency of updating materials.

As for the improvement of game play by AI, it will not increase users’ “paying intention”, but will instead affect the experience of existing game functions.

In contrast, xAI, as a "pure" AI company, does not need to consider the commercial value of the game, but can also make the most of the company's AI resources. This is indeed a route that no one has explored.