Golden Finance reports that USDT stablecoin issuer Tether is expanding its business scope into artificial intelligence (AI) film production as part of a broader strategy to enhance its brand influence. According to a Bloomberg interview with Tether CEO Paolo Ardoino, the company’s focus on artificial intelligence is part of a commitment to innovation and improving operational efficiency. Tether’s job page outlines the responsibilities of its new AI Filmmaker position, which will use advanced AI tools to create short films and videos. According to the job description, the pieces will showcase Tether’s products, explore the broader cryptocurrency space and communicate the company’s vision.