Golden Finance reported that Musk announced that he would soon revise the X algorithm and would give priority to promoting content that is considered informative or educational. This move has been widely opposed. Musk said the planned changes were in response to "too much negative news" on X. He wrote in a social media post on January 3: "Our goal is to maximize the time users use without regrets. Too much negative news is pushed, which will technically increase user time, but not increase A time of use that users won’t regret.” In response, users on X described the algorithm changes as a form of censorship and questioned Musk about who has the authority to decide "negative content" on the platform.