As BTC continues to break new highs and trigger a bull market, AI and MeMe, as tracks that can gain incremental funds and traffic attention, have brought a very strong circle-breaking effect. However, for most users, the market opportunity is extremely short-lived and comprehensive benefits are difficult to evaluate. As another track that can open up a new round of digital currency market size, can RWA take over as the next bull market hotspot?

RWA (Real World Assets) is becoming one of the most interesting narratives and tracks in the current encryption market. From traditional financial giants such as BlackRock to crypto industry leader Tether, all parties are rushing into this emerging field full of potential, trying to seize the opportunity in this blue ocean.

According to data from RWA.xyz, the total market value of RWA currently hosted on the chain has exceeded $13 billion and is expanding at an alarming rate. As more players join, this market is likely to grow exponentially in the next few years, hitting the trillion-dollar mark. Compared with the craze of AI and Meme, RWA, as a track that has not yet fully exploded, contains huge potential and opportunities, and is the next high ground worthy of attention and layout. The following is an inventory of various types of popular projects on the RWA track.

RWA includes tangible assets (such as real estate, commodities, works of art, etc.) and intangible assets (such as U.S. Treasury bonds, fixed income securities, carbon credits, etc.). This article divides RWA projects into three major categories, and selects popular projects for introduction: first, infrastructure; second, projects based on real assets such as real estate, art, etc.; third, based on public market issuances or stocks such as U.S. bonds and stocks. Traded public credit/fixed income projects.

Infrastructure Plume - Modular RWA Layer 2 network

Plume is a modular EVM Layer 2 network specially built for the RWA track, focusing on RWAFi. Plume is committed to lowering the threshold for real-world assets to be put on the chain, supporting issuers to tokenize real-world assets such as real estate, commodities, and income streams, thereby converting them into digital assets that can be traded, used for financing or mortgage, and satisfy retail and institutional investments. the diverse needs of consumers. In May of this year, Plume announced the completion of a $10 million seed round of financing. At present, its ecosystem has more than 180 projects, with total deployed assets exceeding US$1 billion.

Plume has completed the testnet airdrop incentive event and will soon be launched on the mainnet, with TGE following closely behind. It is reported that the Plume mainnet will support institutional-level tokenization, RWAfi applications and cross-chain integration, and it can serve as a continued focus project on the RWA track.

Hadron - Asset Tokenization Platform

Hadron is an asset tokenization platform recently launched by Tether, aiming to simplify the process of converting various assets into digital tokens . Whether it is an institution, fund, or private company, a variety of assets such as stocks, bonds, commodities, funds, and reward points can be easily tokenized. In addition, the platform provides a range of powerful tools, including tokenization, issuance and destruction of assets, KYC compliance, capital markets management and regulatory support.

This innovative move by Tether is expected to significantly accelerate the process of traditional institutions entering the RWA and encryption fields, and bring new opportunities and impetus to the integration of the two fields. .

Associated with physical assets ATT - a digital advertising ecology centered on large-screen advertising assets

ATT (Advertising Time Trace) operates in Lan Kwai Fong and Star Plaza in Hong Kong , Sugar Street, Good Luck Center, K11 Shopping Center and Causeway Bay AI Mall have LED advertising assets worth more than 10 million US dollars. Through its unique The DA-AIOT-P (Decentralized Asset-Artificial Intelligence Internet of Things-Payment) mechanism builds a new digital advertising ecosystem that integrates physical advertising assets, advertising e-commerce merchants/user resources and digital technology. ATT converts advertising assets into tradable RWA assets, and inspires users to deeply participate in the ecosystem through large-screen advertising revenue incentives, offline consumption rights and diversified incentive mechanisms. It is reported that ATT's RWA sales have exceeded 38K, and sales of more than 10 million US dollars have been achieved in Hong Kong, Japan, South Korea, Indonesia, Dubai, Thailand and other places.

In addition, ATT's multi-level destruction mechanism ensures the long-term sustainability of the token economic model. As a bridge connecting Web2 and Web3, ATT is expected to become a new traffic entrance for large-scale applications of Web3. The project has not yet issued tokens. According to the roadmap on its official website, it is expected to launch airdrops and TGE plans in December, making it suitable to focus on as a popular project on the track.

Parcl - a liquid trading platform centered on real estate physical assets

Parcl is based onSolana's real estate perpetual DEX improves the liquidity of the real estate market by introducing an index-based liquidity trading model. The platform integrates and updates physical real estate market data from multiple sources in real time to generate accurate indexes for each region, truly reflecting the market value of local real estate. Through Parcl, users can open long or short positions against specific city indices, with each index covering the overall market performance of a specific city, allowing traders to participate in speculation or hedging on city-wide price movements.

With the development of the RWA market and the growth of the Solana ecosystem, Parcl is expected to become an important participant in this track and deserves continued attention.

Public credit/fixed income Centrifuge - focusing on real-world asset mortgage financing

Centrifuge is a decentralized protocol focusing on RWA credit financing, focusing on Providing borrowers with financing solutions based on real-world assets without the need for banks or intermediaries. Centrifuge's target users are mainly startups or institutions that hold real-world assets such as real estate, accounts receivable, and invoices. It provides borrowing funds to borrowers by linking to lenders such as MakerDAO and Aave.

Ondo Finance——Focusing on the on-chain of fund products such as U.S. bonds

Ondo Finance is an institutional-level financial protocol focusing on the RWA track, committed to bringing Traditional financial products with low risk and stable returns, such as U.S. bonds, are introduced on the chain. Its main products include a tokenized short-term U.S. bond ETF (OUSG), a yield-based stablecoin alternative (USDY), and the Flux Finance lending protocol that supports tokenized securities as collateral.

Centrifuge and Ondo Finance are both early entrants in the RWA track and continue to innovate in products and services. As the market picks up and the RWA track rises, its token value is on the rise and deserves continued attention.

OpenEden - Focusing on on-chain returns on U.S. Treasury Bills

OpenEden is a smart contract vault focusing on tokenizing U.S. Treasury Bills (T-Bills). Stablecoin holders provide a way to earn on-chain yields on U.S. Treasury securities. Through its TBILL token, investors can directly participate in the short-term T-Bills investment pool. The TBILL token is backed 1:1 by Treasury securities, USDC, and U.S. dollar (USD) reserves, and currently has an annualized yield of (APY) at approximately 4.23%.

OpenEden provides investors with a decentralized, low-risk asset allocation option. It is worth mentioning that OpenEden is currently the only company that has received Moody's A grade Rated tokenized U.S. Treasury product.

Summary

The emergence of RWA has broken down the barriers between traditional finance and the encryption ecosystem, providing a new investment channel for crypto asset holders, especially in the past Institution-led areas. At the same time, it significantly improves the liquidity and transparency of assets, bringing higher efficiency and innovation space to the traditional financial industry. RWA not only provides crypto users with diversified investment options, but also injects power into the digital upgrade of the traditional financial system and spawns the possibility of more innovative projects.

But with the arrival of the bull market and the rapid development of this track, RWA is expected to become an important bridge connecting real assets and the crypto ecosystem in the next few years.