Author: Climber, Golden Finance

On November 26, in response to the recent feedback from the crypto community, Pump.fun’s live broadcast content involves various sensitive illegal themes, such as violence, drug abuse, pornography, etc. The platform finally issued an announcement stating that it would indefinitely suspend the live streaming function on the website until the review infrastructure is ready.

However, it has been half a year since Pump.fun was launched, with a total deployment of more than 3.8 million tokens. In November, the platform’s revenue from the live streaming traffic bonus doubled from the previous month. During this period, the content of the live broadcast on the platform also went from being marginal at first to being seriously anti-human. It was not until community KOLs reported it that it became widely concerned. It has to be said that humanity will also disappear under the pursuit of profit.

1. Out-of-control live broadcast platform

At the end of May this year, Pump.fun launched the live broadcast function. Ordinary users can issue coins in the same way as the previous process of creating meme coins, and then just click the "Create Live Broadcast" button directly above the price chart to start the live broadcast to implement meme sales.

However, it is this ultra-low-threshold video live broadcast currency issuance and traffic model that laid hidden dangers for the platform's content to get out of control in the future, but at that time, Pump.fun failed to formulate regulations in advance to restrict it.

Then in August, Pump.fun continued to provide more features for live streaming. First, it launched unlimited Threads and live chat, and then launched a live broadcast function called “Stages”. This feature allows multiple people to live stream at the same time, perform screen sharing and voice chat. This also gives the Pump.fun platform the shadow of “Douyin Kuaishou”.

The incident that really caused the content of the platform to slip out of control was Pump.fun’s official traffic promotion behavior to video bloggers.

On November 22, an unemployed young man from North America started a live broadcast on Pump.fun and said that he would wait until "the market value of his token (LIVE) reaches 100m before going live." The live broadcast was officially selected by Pump. After being placed on the homepage, LIVE tokens continued to rise, and KOLs such as gmony participated in online real-time interactions, eventually pushing the market value of LIVE tokens to over US$20 million.

In the end, the successful model of this initiator attracted countless followers, and the live broadcast content gradually became bottomless. From suicide threats, animal cruelty to pornography, the themes involved are becoming increasingly anti-human.

A user X’s post showed that a child in the Pump.fun live broadcast room threatened to kill him if the token price did not reach the target market value of $60,000. family.

Another vlogger said he would shoot up schools if the price of his memecoin did not rise as desired.

The title of the live broadcast above shows the video blogger’s tendency to abuse dogs.

The above cases are just the tip of the iceberg. There are many videos involving drug abuse, pornography, homosexuality and other criminal themes. This has also attracted more and more people's attention and called on Pump.fun to regulate the platform content and even stop the live broadcast room.

However, the launch of Pump.fun’s live video function has indeed brought considerable revenue to the platform.

According to Dune data, as of this writing, Pump.fun’s cumulative revenue exceeds US$250 million, and the total number of deployed tokens is approximately 3.87 million.

According to DeFilama platform data, so far, Pump.fun’s revenue in November has reached US$75.44 million, far exceeding the previous high of US$30.5 million set in October. .

2. Pump.fun presses the pause button

Pump.fun’s revenue from meme and even live video traffic was understandable, but the out-of-control content of the platform triggered a stir in the crypto community. There has been widespread criticism and accusations from members, and even calls for stricter review or the shutdown of the live broadcast function.

Pudgy Penguins security project manager Beau posted that some users used Pump.fun live broadcasts to make threats, such as committing suicide if a token did not reach the set market value. This behavior is absolutely outrageous, and such inappropriate live broadcasts need to be taken offline. Please turn off the live broadcast function, the situation is out of control.

This call also attracted the attention and discussion of many well-known KOLs, including ZachXBT, and Alon, the founder of Pump.fun, also responded.

Alon acknowledged the community’s concerns but also defended the platform’s moderation efforts. He said that the platform has always attached great importance to content review and has a round-the-clock review team and technical support team. However, the community is demanding more transparency and an immediate shutdown of the live streaming feature until an effective content moderation mechanism is put in place. At present, Pump.fun has not made it clear whether it will adjust the live broadcast function or strengthen security measures.

However, as the incident continued to ferment and the live broadcast content on the platform became increasingly distorted, pump.fun eventually made the decision to shut down the live broadcast function.

On November 26, pump.fun officially issued a community announcement stating that from the beginning, they had taken a firm regulatory stance against inappropriate behavior. This includes actively removing token images, names, descriptions, comments, flagging any NSFW content, deleting live streams, and most recently deleting videos.

Pump.fun said its platform has experienced unprecedented growth recently, with the number of daily live streams increasing more than 100 times in less than a week, while hundreds of streams are being shut down every day to maintain the community. The security and integrity of the content seen.

To ensureTo ensure the absolute safety of our users, we will suspend the live streaming functionality on the site indefinitely until the audit infrastructure is ready to handle the high level of activity.

In addition, Pump.fun stated that it will publish guidelines to make the rules and regulations of the website more transparent, and will provide creators and users with greater visibility of individual review decisions to ensure that everyone understands process and results.

Regarding the incident of out-of-control live broadcast content on the pump.fun platform, a legal expert warned that Pump.fun’s extreme content may trigger criminal investigations and civil lawsuits.

Its live-streaming feature appears to have become a platform for developers to broadcast extremely shocking content to promote their coins - which, according to legal experts, could lead to civil or criminal prosecution.

After Pump.fun disabled the live broadcast function, related tokens generally fell. This includes LIVE's 24-hour drop of 20.11% and SHITCOIN's 24-hour drop of 45.7%.

Summary

The Internet has a low threshold. Without regulatory intervention, it will be chaotic. While Pump.fun opened Pandora's box and gave ordinary users the "Mini-Spell", it forgot to regulate it, which also created a bottomless bottom line for greedy people. However, the human community must ultimately be based on civilization, and any anti-human and anti-social content should be banned in time to avoid adverse consequences.