The crypto asset market at the end of 2024 will still be hot topics: the well-known NFT IP Pudgy Penguins issued token PENGU, the stable currency protocol Usual (USUAL) collateralized by real world assets (RWA) ) has rekindled the market discussion on decentralized stablecoins, and the distribution of token BIO by the biological DAO network BIO Protocol has triggered the rise of the DeSci (decentralized science) concept board...

If you pay enough attention, it is not difficult to find that these popular market assets are inseparable from Binance: PENGU became the fifth project of Binance HODLer as soon as it was launched; USUAL and BIO successively landed on the Binance Launchpool, and the two projects were respectively Received investment from Binance Labs.

At the end of 2024, Binance continues to maintain its hot-spot leading effect. BNB "welfare launchers" such as HODLer and Launchpool are in full status, and the emerging project "excavator" Binance The Alpha platform has begun to accumulate power in wallets. This behemoth in the crypto asset market has begun to make efforts towards 2025.

As the United States begins to build a "cryptocurrency capital" after Trump enters the White House, 2025 will be good for Binance and the entire crypto asset industry. On the other hand, although there are still many uncertainties in the future, there are three things that are likely to be realized in the Binance ecosystem and will be directly related to its 250 million users.

BNB continues to reach new highs and is expected to push above $1,000

BNB is not far from its highest point.

On December 28, as Binance Launchpool launched the 63rd project BIO Protocol (BIO), BNB, one of the locked assets, reached $730. US$795 is the highest price in history created by BNBChain’s native token and Binance ecological asset BNB on December 4.

"Instead of waiting for ETH to hit a new high, it is better to wait for BNB to break $1,000." On social media, a crypto-asset investor expressed his views on the crypto-asset market. The helplessness of the Top 2 in market capitalization and the confidence of the Top 5.

Indeed, throughout 2024, in the crypto asset market, it seems that only the "coin king" Bitcoin (BTC) has contributed a wonderful performance, with US$70,000, US$90,000, and US$100,000, charging successively as if entering uninhabited territory; when people Looking forward to the "second master" Ethereum (ETH) can also follow BTC to break through historical records as usual, but it has exceeded its holders' defense with a 46.3% increase during the year, and its performance is far inferior to that of BNB (BNBChain), SOL (Solana) and other competing chain assets.

Coingecko data shows that as of 14:00 on December 31, 2024 (UTC+8), BNB’s year-on-year increase was 120%, much higher than ETH. The top 10 market capitalization (excluding USDT and USDC) rankings are even higher than 119% of BTC.

As of 14:00 on December 31 (UTC+8) Top 10 crypto assets data ( (Excluding stablecoins)

Throughout 2024, BNB's K-line trend rarely experienced sudden surges or cliff-like declines. The overall trend followed BTC in a fluctuating upward trend, which has a very "sense of long-termism."

This continuous positive trend is largely due to the strong empowerment of Binance-several income tools within the trading platform and BNB users Positions are deeply bound. Among them, LaunchPool, which distributes new assets almost every month, and HODLer, which was newly launched this year, encourage users to continue to hold BNB.

With this year’s Binance Launchpool For example, according to the completed 19-phase event data, the total pledged amount of BNB is between 11 million and 26 million. Although the total pledged amount of FDUSD, another staking-supporting platform, is between 1 billion and 3 billion in most projects, but The overall number of participants (ranging from more than 80,000 to more than 200,000) is not as high as that of BNB (ranging from more than 110,000 to more than 260,000), which shows that BNB users hold large positions.

2024 Binance Launchpool activity data

This may be related to the APY (annualized income) of new assets obtained by users. Data shows that the new assets obtained by pledging FDUSD are conservativeAPY ranges from 18% to 98%, while BNB’s staking income conservatively ranges from 27% to 236% APY, which is overall higher than FDUSD.

This is an important reason to maintain the accumulation of holdings and drive the price to gradually rise.

In addition, the recent Binance HODLer airdrop activity has also become an important force in the rise of BNB. HODLer airdrop is a reward program specifically for BNB holders. It is based on BNB balance snapshots and airdrops tokens to users who use BNB subscriptions or fixed-term Simple Earn products. These assets will become part of the income after Binance goes online.

In 2024, Binance HODLer has completed the airdrop of 5 new assets. The token PENGU of NFT IP Pudgy Penguins is the latest hot spot, and in December During the MOVE airdrop from the 2nd to the 5th, BNB once rose from $647 to $740, an increase of more than 14%.

Compared with the above methods that can directly lock in flow, BNB’s deflation model since its release seems to be insufficient. However, the continuous destruction of BNB is still carried out in accordance with the contract and will be reduced every quarter. As of now, the circulation of BNB is about 145 million. According to the current destruction rate, its total amount will drop to 100 million in about four years. .

As long as Binance continues to provide sufficient support, there seems to be no asset more certain than BNB in ​​the crypto asset market. To a certain extent, it represents the market’s support for this company. Trading platform expectations.

On December 3, crypto asset analyst Javon Marks, who has 48,000 followers, tweeted that BNB will reach a new all-time high driven by the bull market. price, the current value may increase to the $2,000 level.

Analyst Javon Marks’ forecast tweet

This prediction may be radical, but BNB, which has already touched a high of $795, is not far away from $1,000. In 2025,This may be what happens in the several issues of Lauchpool that accompany the rising market.

Next year will be the second year after the fourth Bitcoin production reduction. According to historical market rules, the climax of the bull market often occurs in the year after the production reduction. More importantly, the United States, an important part of the crypto asset market, is releasing a friendly attitude toward the crypto industry. With market trends and a friendly environment, Marks' prediction is not impossible.

Trump Crypto-Friendly Binance Compliance Expansion

In 2025, the crypto industry’s sure move is to keep a close eye on Donald Trump, the re-elected President of the United States The topical figure of the year brought "Bitcoin" into the public eye in a grand way.

Trump’s series of promises during the campaign such as “building a strategic reserve of Bitcoin” and “making the United States the capital of cryptography” will undoubtedly benefit cryptography asset market. As a crypto-asset trading platform with 250 million users, Binance is bound to reap this wave of dividends, and it has also been making various reserves for compliance development.

The first good thing for the entire encryption industry has already happened on November 21, when the U.S. Securities and Exchange Commission (SEC) announced that its 33rd Chairman Gary Root Gary Gensler will step down on January 20, 2025. Trump will fulfill his promise to "fire the current SEC chairman on his first day in office."

Many actions taken by Gensler during his term as SEC Chairman have severely cracked down on the crypto-asset industry, including prosecuting related companies for fraud and money laundering and imposing billions of dollars in fines. fine. The targets of his enforcement actions include top crypto asset companies such as Binance and Coinbase - the SEC accuses these companies of operating unregulated exchanges and offering unregistered securities. The charges have also been repeatedly used in court by Binance and Coinbase. The SEC lacks sufficient basis to refute.

Paul Atkins, the new SEC chairman nominated by Trump, is the CEO of the consulting firm Patomak Global Partners, which has clients all over the world. Financial and crypto-asset industries. Some media analysts pointed out that if Atkins takes over as SEC chairman, he may help formulate key regulations for industries that Trump is keen on, or usher in a clearer and looser regulatory approach for the encryption industry.

SEC’s lawsuit against Binance and other crypto companiesIt has always been the sword of Damocles hanging over their heads, and changes in management may make these lawsuits turn around, and some companies have begun to dismiss the SEC's accusations.

In the view of Binance CEO Richard Teng, Trump's entry into the White House will be the beginning of a "golden era" because of the high confidence in the cryptocurrency industry, which will lead to A raft of new U.S. regulators are open to digital currencies.

Some analysts predict that as the United States includes Bitcoin in its reserves, more large companies will even include Bitcoin on their balance sheets. , and Trump’s promise to “remove the capital gains tax on Bitcoin transactions” will be more conducive to the occurrence of this trend, and even lead some small countries to follow suit, which will be conducive to the development of the encryption industry everywhere.

A friendly environment cannot be achieved overnight. Binance’s choice is to continue to increase investment in compliance and reserve compliance resources for expansion.

As of October 2024, Binance has reached the 20th global regulatory milestone after completing registration in Argentina, that is, obtaining licenses and registrations in 20 jurisdictions around the world. , including legal registrations in France, Italy, Australia, New Zealand, Thailand, Mexico, El Salvador, South Africa, India, Argentina, etc., covering multiple regions in Europe, the Middle East, Asia-Pacific, America, and Africa. This is the first among all crypto asset exchanges.

Internally, Binance has invested a lot of energy, tools, technology and resources to prevent risk pollution and protect users’ asset security. Throughout 2024, every day The number of warnings sent to users exceeded 15,000, helping users recover US$9.1 million in funds, with 80 successful recoveries per month, preventing total losses of more than US$129 million, and blacklisting 47,000 malicious addresses.

Externally, Binance has maintained communication and cooperation with law enforcement agencies in many countries. From January to mid-November 2024, the Binance compliance team has responded to more than 55,700 law enforcement requests and served more than 13,800 registered law enforcement officers.

With continued security and compliance reserves, Binance has ushered in growth in line with the increase in global digital asset adoption. Binance user deposits will reach $21.6 billion in 2024, according to DefiLlamaAccording to the data, this deposit volume is 36% higher than the total inflow of the second-ranked 10 exchanges ($15.9 billion). As of mid-December, its global user base has grown to nearly 250 million people, and the growth rate of institutional users has doubled compared with last year.

User asset storage data of centralized trading platform

CCData data shows that Binance has become the first centralized crypto-asset exchange with a total trading volume of more than 100 trillion US dollars in 2024. This achievement highlights the trading platform’s strong advantages in scale, liquidity and user trust.

The crypto industry in 2025 will usher in a friendly environment in the United States, a major region. Binance, which is good at seizing opportunities, will definitely take advantage of the situation to grow, with its 1 billion users The goal will be to press the accelerator button in 2025.

Alpha adds “shovel” and BNBChain buries “gold mine”

In 2025, another event worthy of attention is the growth of BNB Chain, which is related to the native nature of the chain. The long-term value of the asset BNB also represents Binance’s layout in the decentralized Web3 world.

When Ethereum’s innovative applications were reduced and efficiency was increasingly valued, and when Solana was reborn from the dead with Meme coins, BNB Chain continued to grow in the past year. With the goal of enhancing scalability, the transformation from speed improvement, protocol enrichment to experience upgrade has been completed, followed by a substantial increase in the value locked on the chain (TVL).

In 2024, BNB Chain completed the transition to a single-chain structure, migrating the functions of the BNB Beacon Chain to the BNB Smart Chain (BSC), and eliminated Beacon chain; in addition, through opBNB and Greenfield solutions, the scalability and storage capacity of the BNB Chain network have been significantly improved. Among them, the Layer2 solution opBNB supports a high gas limit of 100 million per second, achieving 4600 per second. transactions (TPS), exceeding the benchmarks of Layer 2 solutions such as Optimism on Ethereum.

Among them, BSC’s high throughput capabilities will enable it to process nearly 4 million transactions per day on average in 2024, which is an increase of 2.5% from 2023; while opBNB will handle an average of nearly 4 million transactions per day in 2024. Number of transactions processedto 7.1 million transactions. At the same time, BSC’s average transaction fee is still $0.03 per transaction, which is still competitive compared with blockchains such as Ethereum, Arbitrum and Avalanche; and opBNB has brought the average transaction fee down this year to only $0.001 .

High performance and low rates also directly upgrade the trading experience, and users become more active. According to BNB Chain's 2024 annual report, by the end of 2024, opBNB's average DAU (daily active users) will reach 4.7 million, and BSC will reach 1.12 million.

BNB Chain daily activity data

At the same time, users are also pouring into the BNB Chain ecological protocol with their assets. BSC’s total value locked (TVL) has experienced significant growth in 2024, from $3.5 billion in January to $5.7 billion by the end of 2024, a growth rate of 62%. This achievement can be found in the Top 5 of the 342 chain data collected by DefiLlama, behind Ethereum, Solana, Tron and Bitcoin.

BSC Chain’s TVL ranks among the Top 5 (as of December 25)

Noah proposed that the key elements for establishing a strong compliance program can be divided into two categories: Category 1 One is technology and resources, the other is culture. He believes that Binance needs to have strong technical defenses, including in-depth transaction monitoring, security infrastructure, risk management mechanisms and a robust operational framework.

In 2024, BNB Chain has made significant progress in enhancing its security framework, with total financial losses falling from $162 million to $53 million, compared with 2023 , the loss was reduced by 67%.

In terms of user experience, BNB Chain is also constantly strengthening its connection with external needs. For example, in order to promote affordable stablecoin transfers, BNB Chain will launch in September 2024 On the 19th, the “Gas-free Carnival” plan was launched, eliminating the need to use the BNB Smart Chain (BSC)Gas fees for transferring or withdrawing stablecoins such as USDT, FDUSD and USDC on opBNB directly improve the use of stablecoins and the user experience in the entire ecosystem.

The hot spot on the chain in 2024 is Meme. With the increasing application of AI concepts such as AI Meme on the chain, the hot spot on the chain in 2025 is likely to start from AI derived. To this end, BNB Chain is ready to combine BSC’s high throughput and low transaction costs, opBNB’s fast processing to achieve real-time response, and BNB Greenfield’s secure, decentralized data storage to provide a platform for artificial intelligence-driven applications. Powerful platform.

This year, AI projects have seen significant growth on BNB Chain. Projects such as MyShell, Holoworld AI, Sleepless AI, ChainGPT, NNFrompt, and DIN have attracted a large number of users. of attention.

In addition, on December 17, the emerging encryption project discovery platform Binance Alpha entered the display page of the Web3 wallet. This is a new tool that will be listed as a transaction The pre-market "pre-listed token screening pool" exists to improve the transparency of the review of tokens listed on the Binance exchange.

Binance co-founder He Yi said in X Spaces on December 18 that because the BNB Chain ecosystem currently has large traffic and concentrated hot projects, BNB Chain ecological projects It will be the key observation object of Binance Alpha. As of December 24, the total number of Binance Alpha projects is 38.

With the continuous development of projects on the BNB Chain chain, it is bound to attract innovative projects to be built on the chain. This also means that in 2025, users who are keen on on-chain gold mining can "vote with their feet" on BNB Chain. Just like BSC's "DeFi Summer" in the previous cycle, projects invested early are likely to become secondary market Hot assets.