Bitget Exchange has developed very rapidly in the past few years and is an exchange with distinctive characteristics.

Especially recently, Bitget has made several big moves. The logic behind these moves is worth digging into. We can take a closer look at the decision-making process behind these superficial moves. , and find opportunities that ordinary users can seize.

1. Centralized liquidity

First of all, Bitget’s wallet currency BWB (Bitget Wallet Token) Merged into the platform currency BGB (Bitget Token).

This operation not only directly concentrated liquidity and increased the market value and liquidity of BGB, but also indirectly empowered BGB. The merged BGB will be able to Used in a wider range of application scenarios, including on-chain and off-chain scenarios.

On the user side, by merging the two tokens, Bitget unifies the brand and ecology, reduces the complexity of users converting between different tokens, and makes the entire The platform’s token usage is more consistent.

This is not a strategic contraction. In fact, it is more like concentrating resources to seek breakthroughs on the superior battlefield.

2. Raise the platform currency

Taking the opportunity of concentrated liquidity, Bitget began to rapidly increase the price of the platform currency BGB.

BGB’s price has repeatedly broken through upwards, and its market value has exceeded US$10 billion.

Many people even say that the current BGB is very similar to the BNB in ​​2019.

This is exactly the positive effect and market popularity brought to the exchange by the rise of the platform currency.

Consensus is not formed in the decline, but condensed in the rise.

As the native token of the platform, BGB’s price increase can be seen as a vote of confidence in the platform, which will attract more partners, users, projects and funds Enter the Bitget platform.

On the other hand, the market position and brand influence of Bitget Exchange will also increase. This can help it stand out in the highly competitive market of exchanges and attract more attention and investment.

In short, Bitget wants to take the lead in this cycle, and takes the opportunity to challenge the big brothers when they encounter their own bottlenecks

3. Develop a new narrative.

The rapid price increase cannot be sustained, and we need to find stronger value support or expected support brought by narrative.

The strongest narrative expectation What is it?

Of course it is a public chain.

In the Crypto industry, among all subdivided tracks, the ceiling of public chains is the highest. It can be seen from the field of airdrops that big profits often come from new public chains. The valuation is high, and the airdrops are naturally generous.

This is why Bitget is focusing on supporting Ethereum’s new Layer 2 project Morph

If BGB is targeting BNB, then Morph must be targeting BSC.

If we ordinary users do not seize this wave of wealth from BGB Effect, then go and lay out the next well-known wealth code - Morph.

Morph's mainnet has not been online for a long time, and the coins have not been issued yet, and the points activity is still in progress. At this stage, it is worthy for airdrop parties to participate.

To summarizeBitget's strategy in this round is very clear: first, concentrate liquidity and its own advantageous resources; then increase the platform currency, attract market attention through the wealth effect, and simultaneously Develop a new narrative, the new public chain Morph, and ultimately activate the entire ecosystem

Exchange + wallet + public chain, a trinity, collaborative development