Author: Climber, Golden Finance

2024 is about to end, and Bitcoin is approaching a maximum of $110,000 close. Events such as the United States' intention to establish a strategic Bitcoin reserve, the continued inflow of Bitcoin spot ETFs, and MicroStrategy's lead in adding BTC all indicate that the encryption industry is about to usher in a new era.

As a new force in the centralized trading platform, 2024 is also a year for 4E to build a foundation, grow, and move into the world. During this year, 4E quickly emerged with its rich product lines and excellent market performance and achieved outstanding results one after another. While providing high-quality services to tens of millions of users, it has become a dark horse in the field of financial transactions.

1. The encryption industry in 2024: bull-bear transition, regaining faith

2024 It’s been a monumental year for the entire crypto industry, with the crypto market experiencing a roller coaster ride. The violent fluctuations in the middle even made many investors shaken by Bitcoin's halving cycle. Fortunately, good news occurred frequently in the second half of the year. The world is once again re-examining the magic of Bitcoin, and is also noticing the rise of a new force in the encryption industry - 4E.

At the beginning of this year, continued to be affected by the major positive impact of the US Bitcoin spot ETF and the entry of traditional institutions, BTC climbed from around US$40,000 to US$73,777, a record A new historical high since November 2021. At the same time, altcoins also ushered in a long-lost moment of general gains.

However, as the benefits ran out, the encryption market began to ebb. Immediately after the fourth Bitcoin halving occurred in April, miner rewards were halved, and mining companies faced survival difficulties and had to choose to sell Bitcoin. In the following months, selling pressure caused by Germany and Mt. Gox enveloped the entire crypto market. This also caused the entire crypto market to continue to decline in the middle of this year, and many altcoins even fell to deep bear levels last year.

Under the sluggish market conditions in the middle of the year, the continuous improvement of 4E's diversified product lines has brought more choices to users. The platform first optimized the commodity trading experience to allow users to benefit from the rising gold market. Subsequently, financial products were launched, with USDT fixed income as high as 5.5%, providing users with potential hedging options.

Just nowInvestors are undergoing a test of faith, and the entire crypto market is in urgent need of a new engine. The market has bottomed out and rebounded. Various positive events continued in the second half of the year, and Bitcoin also rushed to new highs.

The U.S. Ethereum spot ETF was approved in July. Although the news did not boost the market much, it still continued to attract an influx of funds.

At the same time, the rise of the Memecoin track has also injected vitality into the encryption market. With the wealth effect brought by Solana ecological meme currency launch platform Pump.fun, a large number of similar projects such as Moonshot, Sun.pump, Turbos.Fun, etc. have emerged one after another, and created many popular meme sections, such as zoo meme, theme meme, AI meme etc.

Regarding the hot market of Meme ecology, 4E has also closely followed the pulse of the industry and cooperated with project parties to increase the launch of new assets, attracting more than 82,000 people to participate.

In September, the Federal Reserve announced that it would lower the target range of the federal funds rate by 50 basis points to between 4.75% and 5%. This is the first time the Federal Reserve has cut interest rates since March 2020. At the same time, this good news directly prompted Bitcoin to get out of the trough. Since then, the Federal Reserve has begun a new cycle of interest rate cuts.

The event that has the greatest impact on the encryption industry this year is the US presidential election, and Trump attended the Bitcoin Conference in order to compete for more votes and made many benefits The commitment of the encryption industry also makes many institutions have optimistic expectations about the prospects of the encryption industry.

After that, as Trump won the election, the encryption market entered a "turbulence mode", and BTC broke through the $100,000 mark all the way. The rise of Bitcoin has also reawakened altcoins, among which the DeFi, AI, and Meme sectors have seen the most obvious increases.

Looking back at the encryption market in 2024, it is full of various risks and opportunities, but no matter what freezing points and troughs the market has experienced, the encryption industry can always surpass yourself, thrive. In this process, the global one-stop crypto trading platform 4E is also undergoing transformation and evolution. In every cycle of market changes, it adheres to the concept of serving users, closely follows the pulse of the industry, and provides excellent products and services through excellent products and services. , participating in this global feast with users.

2. Accompanying 4E, helping the encryption market open a new chapter

2024 is the year when the entire encryption industry is booming, and it is also the year when 4E stands out. During this year, 4E has been deeply involved in the industry with users as the core. From product innovation to brand communication, from market expansion to deepening of partnerships, 4E has left a deep mark on the encryption market with its steady pace and forward-looking strategy.

1. Deeply cultivate products: iterative evolution and improve services

At the beginning of this year, 4E cooperated with Mastercard and Visa, two international payment giants, to launch 4E financial cards. Later, the platform launched a bonus card and coupon function, aiming to benefit more user groups.

At the same time, in order to better enhance users’ actual financial product experience, 4E has fully launched financial management services, including current, fixed-term, quantitative financial management, and on-chain financial services. Various financial products such as earning coins are available, and new businesses such as fixed investment and pledged currency lending have also been launched.

However, 4E does not stop there, but continues to optimize its products and strive for excellence in a series of trading tools. For example, the follow-up function was launched in response to user investment needs, which also attracted a large number of traders. The simulated disk function was launched and was well received by new users.

In addition to crypto trading products, 4E has also optimized the commodity, foreign exchange, stock and index trading experience, allowing users to break out of the limitations of a single market and flexibly Switch to the global financial market and explore more trading opportunities, which allows users to obtain high profits in this year's gold and foreign exchange market.

2. Global layout: appearing in international activities, summits, and sports events

2024 In 2019, 4E’s focus was not only on improving the hard power of the platform itself, but also on focusing on the global market and striving to promote 4E’s brand image to the world. To this end, 4E actively prepares and participates in various international activities, summits and sports events with an open attitude, while cultivating a good atmosphere in the 4E user community and further enhancing the brand awareness of the 4E platform.

For example, between May and July this year, 4E first held a summit with the theme of "FINE-TUNE YOUR FORTUNE" in Vietnam and then in Thailand. had a gameA closed-door invitation event with the theme of "Joining hands with 4E to explore the new future of finance".

The former had more than 800 participants and attracted extensive coverage including 31 official and mainstream media in Vietnam. Former Manchester United player and Argentina legend Veron attended as a special guest. The latter attracted the participation of more than 100 well-known KOLs and industry leaders in Southeast Asia.

At the WikiEXPO 2024 Bangkok exhibition, recognized as the top financial technology exhibition in the industry, 4E also actively participated and won awards with its leading innovative technology and excellent service system.

It is worth mentioning that 4E has not only become the main theme of the Singapore TOKEN2049 conference held in September this year Platinum sponsors also gained attention and praise from the industry by demonstrating their latest blockchain technology and financial products at the booth and through various on-site interactions.

As a global one-stop trading platform, 4E knows that regional activities and limited audience groups alone are far from enough. 4E’s Brand breadth requires the combined power of a world-class influential team. To this end, 4E chose to join hands with the Argentinian football team to officially become its global partner and continue to increase its brand exposure in world-class sports events.

For example, during the America's Cup, 4E and the Argentina team jointly released a short TVC video, and football superstars such as Martinez, De Paul, and Di Maria expressed their support for the event. 4E endorsement.

At the America's Cup, 4E advertising not only appeared on the LED screens at the competition venue , and it has been exposed on social platforms, player press conferences, and promotional videos on and off the field. As the Argentina team won the America's Cup, the Miami celebration once again helped strengthen the 4E brand association and successfully spread the 4E brand as a sponsor to the world.

4E has continued its efforts after the America's Cup. During the 2026 FIFA World Cup qualifiers that started in September, 4E elements filled the field. For example, in Argentina's two games against Chile and Paraguay, local media reporters interviewed 4E users. Many fans in the audience showed off Argentina jerseys with the 4E logo printed on them, and the LED screens on the sidelines also continued to display the 4E logo. After the game, many fans took to Facebook and other social mediashared the brand story about 4E.

Obviously, 4E’s decision to join forces with the Argentine team was a great success. While opening a new chapter in global sports marketing, it also further promoted the internationalization process of the 4E brand.

3. Growing global market influence

In the past year, 4E has insisted on User-centered, we always focus on providing diversified financial products to global investors, helping users capture every value-added opportunity in the ever-changing market. 4E's continuous industry development for one consecutive year has allowed 4E to gain a number of outstanding data on the platform, and at the same time, it has also created a good reputation with global influence.

1. Year-end ending, from good to great

4E platform currently provides a total of more than Spot and derivatives trading of 600 assets, covering more than 20 countries and regions around the world. There are more than 1.2 million registered users, especially this year, more than 8,000 people have invited their friends to register on the 4E platform. Over 73% of registered users are both forex and cryptocurrency users.

In terms of platform data, this year’s average daily transaction volume of 4E exceeded 1 billion US dollars, average daily customer activity increased by 39.2% month-on-month, and per capita transaction volume exceeded 1 BTC , the derivatives trading volume in February this year increased by 154% year-on-year. The risk protection fund established by the platform exceeds US$130 million.

4E’s star business, copying trading, has also grown against the market. While attracting a large number of traders, the cumulative number of people following orders has exceeded 18,000. Users have grown from copying orders to The accumulated profits from the transaction exceeded US$2.6 million.

2. Reveal competitiveness in the international market

In 2024, 4E will not only develop in technology and It has continued to make outstanding achievements in product innovation, and has greatly enhanced its global influence by organizing and participating in marketing activities and sports event marketing.

This year, 4E provides services in more than 20 countries around the world, ranking among the top 37 in the industry. The proportion of overseas markets in the user structure increased to 55.9%. Especially in Vietnamese and Thai-speaking areas, the platform's user growth rate exceeded 41% respectively.

4E APP once ranked first on the App Store download list in Vietnam, followed closely by Thailand, with the number of local users exceeding the 150,000 mark.

The financial card business launched by 4E this year has covered more than 180 countries around the world and supports 50 million merchants. In addition, in the series of social media activities and trading competitions planned by the platform, more than 51% of platform users actively participated, and the platform has issued a total of more than 20 million US dollars in rewards. The bonus card and coupon service launched on the platform has also given away a total of US$4.63 million in cards and coupons this year.

In the foreign exchange market, 4E provides a rich selection of currency pairs and flexible leverage strategies, and is becoming the preferred platform for foreign exchange traders. This also makes 4E a popular choice in WIKI FINANCE It beat the crowd at the EXPO BANGKOK 2024 Bangkok International Exhibition and won the "Best Foreign Exchange Trading Platform" award.

In addition, taking advantage of the America's Cup, 4E has made a splash in the South American market. 4E and AFA launched a series of online and offline activities, with hundreds of thousands of users participating in the competition. The platform has given away a total of 50 signed jerseys, 30 tickets and exclusive America's Cup prizes to 10 lucky users who will have a fan dinner with AFA.

Conclusion

The crypto market in 2024 can be described as having ups and downs, from a periodic high at the beginning of the year to a decline in the crypto market and then back to its peak. During this period, we experienced major events such as Bitcoin’s fourth halving, Germany, the Mentougou sell-off, and the U.S. election. Fortunately, the blockchain industry and the value of Bitcoin have finally been recognized and accepted by more and more people.

No matter how the crypto market changes and fluctuates, 4E always takes one step at a time. Not only has it achieved rapid growth in user scale and transaction volume, but it has also taken solid steps in globalization and business diversification. I believe that in the new year that is about to begin, 4E will once again witness a more brilliant future for the encryption market with thousands of users.