Source: IOSG Ventures

Thanks to John@Asylum, Jerome@immersive, Mortiz@Fluidkey, Eddie@AEON, Wyatt@VanEck, Momir@IOSG for supporting this article.

Web3 Payments Proven Success

The rapid growth of stablecoin payments is reshaping global finance, with transaction volumes rivaling those of major payment networks. However, this is just the beginning of a transformative financial era.

source: visaonchainanalytics

source: ycharts

Inefficiencies in traditional systems, such as cross-border payments, create huge opportunities for stablecoins:

“Cross-border payments often incur high transaction fees , exchange rate marks and intermediary fees (and it will take a long time to complete the settlement)... The market size of B2B cross-border payments is huge... FXC Intelligence estimates that the total market size of B2B cross-border payments in 2023 is US$39 trillion. arrive Will grow 43% to $53 trillion in 2030” - The Future of Payments by Andreessen Horowitz

Real-world adoption is already underway:

“With traditional payment channels too difficult, slow, and expensive, there are now approximately 30 million active users moving $3.2 trillion worth of stablecoins every month.” - Sequoia Capital, “With Bridge Cooperation: A better way to move money》

The advantages of blockchain-based payment systems are obvious:

“Compared with most traditional Unlike financial payment methods that take days to settle, blockchain railways can settle transactions almost instantaneously across the globe… Due to the elimination of various intermediaries and superior technological infrastructure, crypto-enabled payments can provide Significantly lower cost than existing products” - The Future of Payments by Andreessen Horowitz.

Traditional financial giants are taking notice:

“The numbers are growing rapidly as industry giants including Stripe launch new payment options for these assets…Bridge is built on blockchain, and it runs 24 hours a day, on virtually every site — and costs only 10% of traditional FX rail." - Sequoia Capital, "Working with Bridge: A Better Way to Move Money"

p>PayFi: Smart Dollar

Not every dollar is created equal. Some are able to move into prime opportunities, while others wait to depreciate.

PayFi integrates DeFi into payments, turning every dollar into smart, autonomous money. It converts idle funds into productive assets that generate income while maintaining liquidity.

Historically, only large capital holders have access to high-quality financial opportunities.

Historically, access to high-quality financial opportunities has often been limited to large capital due to high minimum investment requirements, exclusive access to private markets, and barriers to specialized financial vehicles like hedge funds or private equity. holder. PayFi democratizes this advantage, making it possible to earn competitive returns on even small sums without sacrificing accessibility. Smart stablecoins can solve the triple dilemma of time, risk and liquidity, such as allowing users to receive discounts by paying bills early.

Advantages of Web3 Payments

Web3 payments are like high-speed trains: moving value around the world efficiently, quickly and reliably. PayFi goes a step further and adds an intelligence layer similar to an automated logistics network. Not only does it move value quickly, it also provides some key features:

Smart Routing: Automatically directs assets based on user-defined logic (smart contracts).

Aggregation efficiency: Combine multiple transactions for better liquidity.

Dynamic optimization: Redirect in times of congestion or high network charges.

Programmable Finance: Automate payments based on complex conditions.

Asset Swap: Swap assets as needed during your journey.

PayFi doesn’t just move money – it makes money smarter and more efficient. Almost all products use one or more of these features.

Solving the “cash problem”

While cash remains king because of its liquidity, autonomy, global offline acceptance, and privacy, it has a critical flaw: devaluation. Inflation continues to erode its value, leaving users to choose between liquidity and yield.

Traditional fintech apps like PayPal and Venmo offer yield products, but these solutions are fragmented, offer limited returns, and require users to actively transfer funds to specific accounts.

PayFi revolutionizes this space with seamless solutions. Whether in the form of stablecoins, loyalty points or pending refunds, funds within the PayFi system generate revenue seamlessly, whether they are stored in wallets, payment channels or shopping platforms. Users enjoy returns commensurate with their investment while keeping their funds immediately available.

This means:

There is no idle capital: every dollar is continuously working.

Global returns: Even non-cash assets can generate returns.

Interest-bearing stablecoins, for example, demonstrate how PayFi integrates money-making opportunities into everyday financial systems.

Opportunity

By leveraging the composability of blockchain, PayFi unlocks top finance for everyone, every asset, everywhere Chance. Developers can build on existing protocols without starting from scratch and provide a seamless user experience.

Financial products during payment

User profile/needs: For those who have a stable source of income but have cash Individuals or small and medium-sized enterprises who are nervous about flow. The goal is to provide flexible payment options, ease cash flow pressure, and reduce the risk of late payments.

Users benefit through tailored financial planning, reduced costs through exclusive discounts, and uninterrupted access to essentials and services even when cash flow is tight.

The benefits for merchants are reduced payment delays, faster reinvestment of funds into operations, and enhanced customer loyalty through flexible supply.

These products provide users and merchants with greater flexibility and fairness in financial transactions. For example:

Early payment discount: Users who pay their bills immediately after receiving funds can enjoy a small discount, incentivizing prompt payment.

Instalment and “buy now, pay later”: These options give consumers the ability to manage their cash flow, making large purchases more affordable without having to pay the full amount at once.

Merchant Accelerated Payments: Merchants can get payments faster, improving liquidity and smoothing cash flow, albeit with a small fee.

Some Web2 projects, such as Affirm, Afterpay, Klarna and PayPal, offer installment payment solutions.

Embedded income solution

User profile/needs: Focus on small-scale fund management for individuals who hold mainstream currencies and have some idle funds. The product provides a U.S. dollar yield solution with low risk, high liquidity, convenience and flexibility. Users want to easily grow a small amountcapital while maintaining strong liquidity for financial needs. Some users have a preference for specific assets, such as U.S. Treasuries or DeFi lending yields.

PayFi converts idle assets into income-generating capital. Compared to traditional "earnings" products, PayFi's embedded earning solutions work seamlessly across a variety of asset types and products, such as points from an online store, pending refunds, or gift cards.

Common yield solutions on the market include farming modules embedded in wallets, yield-bearing stablecoins, and flexible yield products on centralized exchanges (CEX). Revenues mainly come from DeFi lending, protocol airdrops, delta neutral strategies and US bonds.

On-chain embedded yield solutions are somewhat superior to fintech and traditional banking solutions, primarily due to liquidity management limitations caused by the custody nature of funds in traditional systems.

Embedded yield solutions improve transparency and capital efficiency by enabling user self-custody and autonomous liquidity management. Revolut, for example, held $13 billion in deposits last year but could only offer 3% interest due to liquidity constraints. Moving such systems on-chain would enable users to directly control their funds, allocate funds into liquidity pools or other revenue opportunities, and maximize returns without the constraints of centralized management.

For users and institutions, this improves access to loans and credit products that differ from traditional finance.

Payment is a complex process, and we can do a lot of work on financing at each step to improve capital efficiency.

PayFi apps often rely on third-party integrations, making the space competitive. However, PayFi can differentiate itself by focusing on three core strengths:

User Attractiveness: Building a moat through high transaction volume and frequency.

Orchestration Complexity: Simplify fragmented payment processes for users.

Functional richness: Provides functions lacking in traditional Web2 systems.

Also to consider:

The efficiency gains they bring

Their role in the payment process and potential market size

Regulatory and risk management aspects

PayFi pillars

Infrastructure: Huma

Huma Building everything from scratch, introducing the PayFi stack.

Transaction layer: handles payment processing and settlement

Currency layer: manages stablecoins and digital assets

Custody layer: ensures safe storage of assets

< p>Financing layer: providedLoans and credit services

Compliance layer: maintaining regulatory compliance

Application layer: providing user-facing services

Huma is different in that it is focused on payments and short-term financing within the supply chain sector. The platform enables real-time credit assessment and automated underwriting through smart contracts, making it possible to provide instant financing decisions for payment transactions.

Some other Web3 RWA funding platforms include Centrifuge (the first RWA project) and Ondo.

Web2-like players: SWIFT, Visa, Mastercard

Payments: Fun

Fun.xyz launches Checkout, a multifunctional tool designed to help users access any asset at the point of purchase Complete transactions to simplify any on-chain action. Checkout aggregates diverse payment options to improve user experience and maximize dApp conversion rates.

Liquidity Aggregator: Integrate funds from EVM wallets, Solana wallets, centralized exchanges, and credit cards to enable cross-chain payments.

Routing engine: Execute complex, batch on-chain actions while ensuring transaction certainty and price optimization.

Checkout SDK: A lightweight integration that improves app conversion rates by adapting to users’ preferred payment methods.

The advantage of Fun.xyz is that it removes common obstacles in Web3 transactions, allowing users to more easily perform on-chain actions without the hassle of asset conversion or deposits and withdrawals.

Other players include Aeon, which offers a one-stop checkout experience in the Telegram Mini App.

Embedded benefits: Morpho

Morpho is a modular loan agreement. It offers potential investors different segregated high-yield pools. Its magic lies in its modular approach. It is embedded into many asset management protocols such as Brahama and Infinex to provide savings benefits.

We are looking for more embedded revenue products. Wallets or any product involving capital custody can be integrated with a few lines of code. This way, you can earn interest no matter where your funds are.

Web3 Card: Offramp

Offramp offers USD-based products for stablecoin holders, offering up to 5% USD yields, a stablecoin-backed crypto card, and ACH and wire transfer payment acceptance. It functions like a new type of bank, providing bank accounts, payment and savings functions.

This is a mature space with numerous card issuers, KYC providers and upstream/downstream products. Different card issuers vary in terms of regulations, fees, payment support (e.g. physical cards, Apple Pay). Some of the players include Rain and Immersive, which is also a major member of the Mastercard network.

However, these are typically prepaid debit cards that require users to deposit funds before use, unlike traditional credit cards. With a credit card, users can repay credit debt using interest generated by DeFi protocols, although credit also incurs costs due to interest payments over time.

Crypto credit cards are a valuable asset for DeFi protocols as they allow users to seamlessly access their funds for daily spending without having to withdraw funds from the protocol.

Deposits and Withdrawals: Bridge

Bridge simplifies global payments with stablecoin-based solutions that enable businesses to move, store and manage money at internet speeds. Through its Orchestration APIs, Bridge removes the complexity of compliance and regulation, seamlessly integrating stablecoin payments with just a few lines of code. Bridge directly supports US dollars, euros and major stablecoins such as USDC and USDT, and its reserves are invested in US Treasury bonds, providing the opportunity for returns of more than 5%.

Through bridged issuance APIs, companies can issue their own stablecoins, expanding into global markets by offering USD and EUR accounts and international currency transfer options.

Vision

As a transformative solution, PayFi effectively solves the "impossible triangle" in traditional finance: return, liquidity and risk. In traditional finance, investors often face a trade-off: Achieving high returns often requires sacrificing liquidity or accepting higher risk, while maintaining liquidity and safety often means having to accept lower returns. This triangle has long limited financial opportunities, especially for small-capital investors.

PayFi breaks this mold by leveraging blockchain and DeFi. By integrating payments infrastructure with DeFi capabilities, PayFi turns every dollar into intelligent, autonomous capital that can automatically find opportunities to generate revenue. With the fast settlement of blockchain, the U.S. dollar can maintain liquidity while providing good returns.