Introduction

Yesterday, Twinkle and Golden Finance held an online space live broadcast about Web3 short dramas and currency circle ecology. Mr. Kiki, head of market business at Twinkle Chinese-speaking district, teacher Dashouzi, a well-known currency circle KOL, and hosts discussed the innovative attempts of short dramas in the Web3 field, the opportunities and challenges of entertainment in the currency circle content, and the possibility of future ecological linkage. The following is the core content of this discussion.

1. Twinkle: Use short dramas as the incision to leverage Web3 entertainment content

As a new platform for Web3 entertainment content in the Chinese-speaking area, Twinkle clearly proposed this year to focus on the "short drama + Web3" track. Teacher Kiki said that the platform hopes to lower the threshold for users to understand blockchain technology through short, flat and fast content, while attracting audiences outside the circle with entertainment narratives.

1. Why choose short drama?

Kiki pointed out that the current Web3 content is generally hard-core, full of technical analysis and market analysis. Short dramas have verified user stickiness on Web2 platforms such as Douyin with the characteristics of fast pace and strong reversal. Twinkle hopes to fill the gap in Web3 entertainment content, and adapt real events in the currency circle into short dramas through themes such as suspense and black humor, which not only satisfies the resonance of users in the circle, but also opens a cognitive window for audiences outside the circle.

For example, the first short drama "Black Amber in Blue Sea and Reef" takes "Web3 financial technology + suspense" as the core, integrates classic currency circle scenes such as dog shop trading, contract filing, and project runaway, trying to present the cruelty and absurdity of the industry through dramatic expression.

2. Two-way empowerment of content and ecology

In addition to short dramas, Twinkle plans to launch Web3 variety shows, talk shows and interactive task systems. Users can decide the plot direction through voting, participate in coin price betting, and even earn profits by holding NFT props in the play, realizing "watching while watching". Kiki emphasized that the platform's goal is to create a hybrid model of "Web3 version of Netflix + TikTok", taking into account high-quality production and fragmented interactive experience.

3. Cross-border linkage with traditional entertainment

When asked whether it plans to introduce Web2 stars, Kiki revealed that he has invited Hong Kong actor Ho Huachao and Taiwanese new generation actor Li Qingtian to join the first short drama, and will also promote cross-border cooperation between KOLs and traditional stars in the currency circle in the future. "Web2 stars are growing in interest in Web3Long-term, this linkage can narrow the distance between mainstream audiences and the currency circle. ”

2. KOL perspective in the currency circle: How do short dramas "break the circle"?

As a senior practitioner in the currency circle, Teacher Dazhaozi analyzed the potential and challenges of Web3 short dramas from the perspective of content creation and user needs.

1. What is the "satisfaction" of users in the currency circle?

Dazhaozi believes that the core difference between audiences in the currency circle and users in the currency circle lies in the "wealth effect". Web2 short dramas prefer themes such as president counterattack and love entanglement, while users in the currency circle are more keen on the plot of "rebirth: I became rich in the currency circle". "For example, traveling back to 2012 to hoard Bitcoin, or shorting FTT before the LUNA collapse, stories adapted from real events can resonate the most. ”

2. Real event adaptation: Inexhaustible material

The currency circle has never lacked dramatic events. Dashouzi gave an example that the 2022 LUNA collapse, the FTX thunder and other black swan events, as well as the recent controversy in the Trump family's involvement in Meme coins, are all excellent materials. "These stories do not need to be fiction, and a little adaptation can become a cool drama. Even the inside story of the exchange and the details of the dog shop trading can satisfy the audience's curiosity about the "industry secret". ”

3. Production details: The production team and style setting of the first short drama "Black Amber in the Blue Sea and Reefs" has become another focus of discussion.1. Director and cast

Twinkle invited senior directors who participated in the "Annual Comedy Competition" and "Actors Please Take Place" to be directed to ensure the professionalism of the camera language and narrative rhythm. In terms of actors, Hong Kong's powerful actor He Huachao and Taiwanese newcomer Li Qingtian formed a mixed-match lineup of "Hong Kong, Taiwan + Inland". The plot style is biased towards the Southeast Asian market, with suspense and revenge as the main line, and incorporates black humor and financial dark war elements.

2. Brand implantation and ecological linkage

Kiki revealed that the short drama will try to link with GameFi, NFT, exchanges and other projects. For example, the mining tasks that can be implanted in the drama may be converted into digital collections; the exchanges can reveal the industry operating mechanism through the plot. "We will strictly screen cooperative projects to ensure that the content is both entertaining and educational. ”

4. Web3 ecological cooperation: From content co-creation to traffic breaking the circle

How to deeply combine short dramas with the Web3 ecosystem? The two guests proposed cooperation ideas in different dimensions.

1. A new path to story-based marketing

Traditional Web3 projects mostly carry out text promotion on Twitter, with a single form. Twinkle plans to customize "story-based promotional videos" for the project party, integrating its technical highlights or development history into the plot. For example, an on-chain analysis tool can assist in tracking hackers in the play, or play a key role in suspense cases.

2. Exchange: Insider and narrative

Dazouzi believes that the exchange, as the core hub of the currency circle, has a large amount of unexplored story materials. "For example, a certain exchange caused a flash crash in the currency price due to a system loophole, or caused controversy due to currency review, these events can become an independent short drama unit with a slight adaptation. ”

3. KOL co-creation: Abstract culture and traffic password

In response to the "abstract and whole-life" phenomenon of KOLs in the currency circle, Dazhaozi proposed to invite them to make guest appearances in short dramas and play exaggerated roles that fit their character designs. This kind of content is very easy to provoke communication in the community."

5. Industry reflection: Can entertainment promote the popularization of Web3?

Although entertainment-based content provides new ideas for Web3 to break the circle, the two guests also acknowledged their multiple challenges.

1. User education has a long way to go.

Kiki admitted that short dramas need to balance entertainment and knowledge. "We will not only satirize the chaos in the industry, but convey constructive values ​​through positive roles, such as how to identify project risks, understand on-chain tools, etc.."

2. Long-term ecological construction

Twinkle plans to launch a creator incentive plan to attract more UGC content producers to join, not only aggregate high-quality professional content, but also support grassroots creators. ”

Conclusion: The future picture of Web3 entertainment

From short dramas to variety shows, from KOL cross-border to ecological linkage, Twinkle's attempts provide a new paradigm for Web3 content innovation. As Kiki said: "Entertainment is a bridge to build trust. We don’t want to preach, but let users naturally understand the value of Web3 through watching TV series, voting, and interaction. ”

Dashizi looked forward to it: "When the currency circle story appears on the screen, it may allow the outside world to see that this industry is not only speculation and bubble, but also the infinite possibilities of technological innovation and grassroots counterattack. ”

This exploration of Web3 entertainment may be a key step for the industry to become popular.

Live playback link:

https://x.com/i/spaces/1lPKqMDvlgZKb

Note: This article is based on live discussions and does not constitute investment advice. The market is risky, so be cautious in making decisions.