Original author: Golem, Odaily Planet Daily

Recently, the attention of a BNB on-chain Meme coins named BUBB has increased in the community because Binance founder He Yi actively interacted with him and followed him on the X platform in the early morning of March 21st. According to GMGN data, after Heyi Interaction, BUBB's market value of US$2.5 million has risen all the way to US$27 million, an increase of more than 10 times. The current price has fallen back a new high after a brief decline, with a market value of US$34 million.

BUBB is not a standard "Hiyisu" market. It is a hand-painted art style Meme coin created by @vutnerable. The Meme coin was released on the Four.meme platform in the early morning of March 20. The market value before Heyi Interactive also reached a maximum of US$6 million.

The current general consensus in the community is that BUBB will become the leader in art-style Meme coins on BNB Chain, filling the gap in this Meme sub-section on BNB Chain. In addition, BUBB has another important significance, and its emergence marks that BNB Chain has attracted the attention of a large number of overseas Meme players and Devs. Previously, most of the art-style Meme coins were gathered and published on the Solana chain. It also means that the BNB on-chain Meme has entered a new era, and the on-chain hotspots are gradually no longer focusing only on CZ and He Yi. More originality and stronger community attributes are rising.

BSC Meme Is it really different this time?

This week, Mubarak soared due to CZ's crazy mentions last weekend. On Monday, we expressed concerns about whether BNB Chain will continue to be effective. After all, judging from various data on the chain in February, "CZ-style Build" does not continue to keep players and funds in BNB Chain (Related reading: In the winter of Meme, can CZ-style Build make BNB Chain rejuvenate first?).

Data level: The popularity has not decreased for a week. However, after a week of observation, it was unexpected that the popularity of the data level BNB Chain on the chain has not subsided this time. Although TVL and on-chain activeThere has not been much change in terms of this, but the DEX trading volume and the data of the main Meme issuing platform Four.meme are quite eye-catching.

First from the DEX trading volume, Artemis data shows that since March 14 (the early stage of Mubarak’s popularity), BNB Chain DEX trading volume has been ahead of Solana, Ethereum and Base every day.

At the same time, according to DeFiLlama data, BNB Chain DEX trading volume reached US$14.22 billion in the past week, ranking first in blockchain, while Solana fell to Ethereum and ranked third; BNB Chain's main DEX PancakeSwap also became the DEX with the highest transaction volume in the past week.

Looking at Four.meme data, according to Dune data, the current total revenue of the Four.meme platform exceeds 6266 BNB (approximately US$4 million), and according to the last statistics (March 17), an increase of about US$1.5 million. The number of daily independent users, daily tokens and daily transaction volume of the platform also showed overall growth in the past week.

Combining the above data, BNB Chain's Meme craze is more persistent than the TST and CZ pet dogs in February, and its attention has not subsided within one to two days. Of course, from another perspective, official support also contributed. This week, Binance co-founder He Yi further increased his activity on social media and actively interacted with the community and project parties. Today's BUBB's popularity is a vivid example.

At the same time, the first voting and coin listing event launched by Binance on March 20 not only mobilized the enthusiasm of various Meme communities in the short term, but also forcibly extended the expectations of BSC Meme spot on Binance to March 27. As long as the community can see hope, the popularity of BNB chain Meme will not fade quickly.

New narratives appear, no longer relying on He Yihe CZ

In addition to the good-looking data on the chain, the narrative point of this Meme boom is no longer centered on He Yi and CZ. In February, both TST and CZ pet dogs are strongly bound to CZ, and Mubarak last weekend also had this feature. However, if a Meme ecosystem wants to develop healthily, it cannot just rely on the founder to call orders, but requires Meme with higher community autonomy and better originality.

This week, the autonomy of Meme on the BNB chain is increasing. In addition to the hand-painted art style Meme coin BUBB mentioned at the beginning of the article, the BNB Chain Zoo series is also rising, and this sector of Meme coins ALANDALDS is currently at a high price, with a market value of around 1.2 million US dollars.

The above trends may indicate that this time BSC Meme is really different this time?

At the end of the writing, there are also some opinions that these are just superficial illusions, and the good data on the chain for a week does not show any problem. At the same time, Meme coins such as BUBB and ALANDALDS are not actually separated from the influence of He Yi and CZ, and the two are still attracted attention because of this.

In essence, Memes on BNB Chain are still divided into two categories, one is the same CZ or He Yi is directly related, and they actively promote and mention the Meme concepts, such as Broccoli, Mubarak, etc.; the other type is Meme concepts that CZ interacts with He Yi or may be interested in, such as BUBB or AI and other styles of Meme.

No matter what, in the overall crypto market this week, BNB Chain's Meme and Binance wallets are one of the few things that can touch players' hearts. Some people are telling about getting rich, and some are still watching. How long will the Meme craze of BNB Chain last this time, and what will happen next week, let's continue to observe.