The crypto circle in March did not seem to be smooth, as tightening liquidity and uncertainty in the macro environment reduced investor confidence. The market consensus seems generally pessimistic at present. Mainstream cryptocurrencies dominated by BTC are constantly fluctuating and looking for new opportunities. But on BNB Chain, the MEME coin led by Mubarak is stimulating the nerves of more investors.

CZ's appeal: staying out of the matter has always been

CZ Since he was released from prison, although he is no longer the head of Binance, and his personal work focus is his leading educational project Giggle Academy, his "prestige" still makes his every move attract the attention of people in the crypto circle.

Binance officially announced on the evening of March 12 that it had received a capital injection of up to US$2 billion from Abu Dhabi investment institution MGX (Mubadala G42 X). This is the first time in Binance's development history that it has introduced institutional investment, and it also sets a record for a single investment in the crypto industry so far.

For Binance, which has a strong capital, the greatest significance of this investment is actually to bring strategic endorsement, resource support and asylum of the UAE sovereign capital.

Binance official posted a tweet on X, with the image of a "rich editor" wearing a Middle Eastern turban. When forwarding the tweet, the word "Mubarak" carries a profound culture and meaning in Arabic, and is widely used in names, holiday blessings and daily expressions, conveying blessings and good wishes.

This is an extremely simple "forwarding support" behavior, but with the extremely magical image of Middle Eastern animation and the concise and concise forwarding of CZ, this gives investors on the chain an urge to "Mubarak, must rush!", and a large number of "Mubarak"-related MEMEs have begun to be launched.

On March 15, Binance Alpha Light Speed ​​launched $Mubarak, and the next day CZ spent 1 BNB to buy 9161 $TST and 20155 $Mubarak, and posted a message on Binance Plaza that suspected of responding, "Do some tests on weekends."This move directly brought the hype of MEME coin $Mubarak to a climax.

Mubarak Data Performance: High-quality MEME, Lack of Innovation

According to DefiLlama data on March 18, BNB Chain cross-chain bridge net inflows reached US$8.37 million in the past 24 hours, surpassing Noble (US$5.98 million) and Arbitrum (US$2.75 million), ranking first among all public chains.

According to GMGN data, the highest MEME coin on BNB Chain in the past 24 hours was $Mubarak, with a transaction volume of US$103 million. Compared with the Solana chain, the maximum 24-hour single MEME coin in the same period reached only US$24.8 million.

As the market enthusiasm rose, $Mubarak's highest market value reached US$220 million, easily breaking through the 100 million yuan market value goal line, and the blue chip index reached 4.2%, with excellent performance. However, Mubarak has the problem of insufficient liquidity, which may make it difficult for large holders to sell their positions without significantly affecting the price. The market is currently falling, and new narrative progress is needed to prevent the decline. Compared with the popular $TRUMP, the market value achieved by $Mubarak is not worth mentioning, but it is enough to focus the market on BNB Chain. The well-behaved MEME narrative structure also makes $Mubarak seem to be incredible and lacks underlying innovation.

Who is the biggest winner? Binance Wallet is the first move to get better

Although the popularity of MEME coin $Mubarak originated from the investment in Binance by Abu Dhabi investment in MGX, Binance also made another move during the same period, and Binance Wallet also launched a six-month zero-fee trading activity.

On March 17, Binance announced that it will launch a zero-fee trading activity starting from 16:00 on March 17, 2025, applicable to all trading pairs within Binance Wallet, and the activity will last until 16:00 on September 17, 2025.

For this reason, Binance He Yi also shouted online, "Give me a chance, teachers," which is obviously the most critical and appropriate time for Binance Wallet to seize more market share. While other competitors are in a state of suspension of DEX services, wallets and exchanges are not integrated, Binance Wallet has resurfaced with BNB Chain MEME market and MEME coins $Mubarak triggered actions across the Internet, and the official posted a message saying: "It's too late to explain, update Binance to the latest version first! ”

Previously, He Yi said frankly in an interview: "We admit that Binance itself started late in on-chain services. It has spent a lot of time recruiting outstanding talents in the past year, rebuilding the wallet team and reconstructing the system from the bottom. Although it is still a "clear water room", the team has clarified its future plans and the goal is to gradually improve functions on the basis of meeting user needs. "The 6-month "zero handling fee" discount that has been announced is a heavy blow from Binance Wallet to the crypto wallet market.

Summary

"Brother is just a legend", perhaps to a certain extent, CZ can be described in this way. After returning, he has his own focus on his work and his planned life, but he is always influencing Binance's next development. He can cut himself from Binance, but perhaps in everyone's heart, he has always been the legend of Binance. The $Mubarak, which was born with the standard model of MEME currency, also made Binance's BNB Chain and Binance Wallet can create highlights that attract user attention from the complex crypto market. "Binance Moment" may become the next new vocabulary worthy of hype.