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Pika 2.0 swept across Sora and shocked the entire network, subverting the advertising industry with one click!
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2024-12-19 11:02 6,867

Pika 2.0 swept across Sora and shocked the entire network, subverting the advertising industry with one click!

Image source: Generated by Unbounded AI

A Stanford genius girl has revolutionized the AI ​​video landscape again! Pika 2.0 immediately triggered a craze across the Internet shortly after its launch. Its powerful scene element functions, super text alignment, and profound physics understanding made it stand out in the AI ​​video melee, and its effect is not inferior to Google Veo 2.0. Netizens went crazy for actual testing, and everyone had an advertising blockbuster.

Pika 2.0, which was just born, has already caused a new sensation in the AI ​​community.

During the National Day period, Pika quickly spread virally across the Internet and detonated the entire social media with its internet celebrity special effects that everything can be pinched, melted and exploded.

Within one month, the number of views on related content exceeded one billion, and it also attracted the attention of big brands such as Balenciaga, Fenty and Vogue.

Now, the new Pika 2.0 is here! While continuing its creative and social features, it has once again received three major upgrades.

The first point, which is also the biggest highlight of Pika 2.0, is the new "scene element" function. We are free to upload the characters, objects, costumes, locations and scene settings we want to create the shots we want.

Secondly, it has made unprecedented improvements in text alignment! In terms of understanding prompt details and intentions, Pika 2.0 can be said to surpass all AI videos, and it is not afraid of no matter how complex the prompt words are.

Finally, Pika 2.0 also has a deeper understanding of physics. There are obviously fewer weird actions in previous AI videos, and the actions look more real and credible.

Interestingly, Pika’s official account described this: This release is “equivalent to receiving a 12-day gift at once.”

The birth of Pika 2.0 coincides with the intense competition between several major AI video giants in the past few days.

After 11 months of waiting, Sora was finally released. The actual effect was disappointing, and users bluntly said that it had fallen from the altar.

Google's Veo 2 can better understand the laws of the real world and understand the language of film photography. After actual testing, it was recognized as "crushing Sora".

Compared to Veo 2, Pika 2.0 does not lose at all.

And unlike Sora, this holiday gift from Pika is not only for professionals, but also for ordinary users. Because of the disruptive breakthroughs in customization and output control, everyone can create shocking AI blockbusters!

Scene elements, newly launched

Pika 2.0 is new this time The scene element functions that appear on the scene have amazing consistency.

Just upload the image of the character you want to use as part of the shotFor example, if you add prompt, you can get a video with no flaws at all.

Any characters, objects, costumes, or scenes you want will be transformed into the building blocks of the scene.

This is because Pika 2.0’s advanced image recognition capabilities intuitively understand the role of each reference image and seamlessly combine them in the same shot.

From appearing in Monet's water lily pond, to eating popcorn in a movie theater, to wearing a leopard print coat in a glacier, the characters' faces remain consistent in every scene of each video, There are almost no flaws.

Want yourself to fly?

Enter your own photo, add a prompt "A man is flying", and let yourself fly instantly.

Want to pet your neighbor’s cat? Then enter a photo of yourself and your cat, and another prompt will come.

The next second, you start petting the cat happily.

You can even ride a cat on the road.

The scene element function allows you to take a photo with your deceased grandmother.

Or hold hands with your grandmother and walk through a painting.

A variety of funny emoticons can be used in your own real scenes.

The protagonist of the puppy on fire emoticon that we are very familiar with actually becomes Ultraman?

This brand-new function is perfect for shooting commercials so easy! Characters, clothing, and perfumes can be randomly combined in different scenes with stunning effects.

Take a photo with Mona Lisa, watch a movie with a girl wearing a pearl earring, you can let your imagination run free.

I even asked my grandmother to shoot a perfume blockbuster advertisement.

It is particularly worth mentioning that in the video generated by Pika 2.0, the main product is not only exactly the same as the one in the material, but also will not change randomly as the picture changes.

For those in the e-commerce and advertising fields, it can be said to be a new "artifact".

Aerial view, the camera slowly advances, a perfume bottle rises and falls lightly in the waves, surrounded by blooming flowers, the atmosphere of the picture is like a dream Fantasy, hazy and romantic.

In the future, advertising production can be left to Pika 2.0 with complete confidence. A background picture, a model picture, and a clothing picture, the three pictures are instantly integrated into one.

It can be seen that the atmosphere of the whole picture is very much like that of an advertising blockbuster.

Text alignment, super understanding of the physical world

Thanks to Pika 2.0’s unparalleled text alignment capabilities are as mixed asAfter adding so many characters and items, every element in the scene can still maintain its original appearance.

Because it can accurately reflect the details and intentions of text prompts, it can generate videos that do not miss any important elements even for the most complex prompts, and will never collapse because it cannot generate too imaginative concepts. !

In this way, we can achieve any desired effect according to our inner thoughts without having to "draw cards" as much as before.

For example, after replacing the white model with a black one, the studio in the background and the green fur on the body did not change.

For another example, Pika 2.0 understands the model spraying perfume on the camera and the multiple reflections in the mirror maze very accurately.

In the minimalist gray space, dotted with several ball devices, a black model wearing luxurious fur elegantly looks towards the camera Spray on the perfume, then turn around and leave

A person carefully explores the mirror maze, and the multiple reflections distort reality, allowing the figure to extend infinitely between reality and reality

As the understanding of physics deepens, Make the animation of each element in the picture more consistent with the laws of nature, and the movements of the characters will be more natural.

We have all seen all kinds of weird and abnormal actions in other AI videos. But the action in the Pika 2.0 video is clearly more realistic.

p>The camera slowly advances, showing a dignified black woman taking a nap in a quiet garden, with a comfortable look and a calm and thoughtful posture that blends well with the tranquil mood around her

In a dimly lit theater, a pair of audience members wearing black leather jackets were sharing a bucket of popcorn. They stared intently at the screen, their eyes showing concentration< p>Even let your imagination run wilder, let the model and high heels fly together among the clouds in the sky.

The sunlight, clouds, the flying movements of the characters, and the way the fur on the coat swings in the wind are all very consistent with the laws of the real physical world, so this kind of fantasy action is more believable.

In terms of visual effects, Pika 2.0 has reached a whole new level, completely reaching the level of "video or movie, I can't tell the difference".

Compared with Sora, reshape advertising creativity

From the above examples we It has been seen that the upgraded version of Pika has made major breakthroughs in customization and control.

Pika 2.0 innovation is not just a technological breakthrough, and it brings unlimited creative possibilities to the advertising industry.

Today, major brands including Balenciaga, Fenty, and Vogue have all used the Pika model to generate creative social ads.

Traditionally, advertising production often requires high costs, including professional teams, complex shooting equipment and other factors.

Now, Pika 2.0 has completely overturned this status quo.

Unlike OpenAI, which promoted Sora to mainstream Hollywood studios, Pika focuses on building an AI video platform for ordinary people, not professionals.

For individuals, or even small teams, there is no need to invest huge costs in creating attractive ads.

With an idea and a text prompt, you can quickly generate eye-catching video content. You can also highly customize your video content based on different target audiences.

Not only that, from concept to finished film, AI can usually be completed within a few minutes, greatly shortening the advertising production cycle.

These advantages are enough to prove that Pika 2.0 will completely subvert the ecology of advertising creation, lower the threshold of content creation, and unlock the key to video creativity.

For creative workers, this means unprecedented opportunities.

This netizen used Pika 2.0 to create his own advertising blockbuster in 30 seconds, saying bluntly "the rules of the game have changed!"

Netizens are going crazy

As soon as Pika 2.0 was updated, netizens were excited again.

Some people say that Pika is their favorite AI video function among all platforms.

What is even more surprising is that this time Pika officially provides many templates, allowing us to make various interesting attempts.

Dynamic camera movement and an understanding of element consistency allow Pika users to create their own Hollywood movie clips at will.

What is the difference between this scene and the movie?

The amazed netizens lamented: Pika 2.0 has completely changed the workflow of the advertising industry! Just imagine how powerful it would be once 100% object consistency is achieved.

Anyone can instantly become the protagonist of an advertising blockbuster.

Any desired elements can also be added to the video.

This guy directly made a fool of himself into addiction.

On X, netizen "farfetchd" created a one-minute dream journey using Van Gogh and his masterpiece "Starry Night".

Van Gogh and the girl wearing a pearl earring were able to dance together, and the quality was amazing.

Netizens can’t wait to transport themselves into various fantasy scenes, flying in the sky, riding Crocodiles travel through the Amazon jungle, or enter the alien world

You can sit on the sofa and watch football games with Messi

Some people even used it to create an anime aesthetic style. A very strong 3-minute short film, the character consistency is well maintained, but It can be said to be a very excellent work.

There are also people who have made very cute clay animations.

Not surprisingly, some otakus have started using Pika2.0. The two-dimensional wife started dancing together

In view of Pika. 2.0 is already so good, it seems that we can look forward to the launch of a wave of “Pika APP”!

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