Author: DefiOasis

When it comes to content mining, everyone may be familiar with it. In the past few years, well-known projects including Friend.tech have conducted in-depth exploration in content mining scenarios. Compared with other products on the track, Kaito focuses on Twitter as the main battlefield. On the premise of paying attention to the discussion content related to Web3, Kaito has focused more on the relationship between the project and the creator.

In the aftermath, Kaito's popularity caters to the needs of VC projects on the market. It can be said that it reached a cooperation with the leading VC projects at the right time, and accompanied by Berachain, Story and other superstar projects, further raising expectations for Kaito for Yappers. Under the creative incentives of projects such as Eigenlayer and Starknet, more project parties pay more attention to content creators. It is a foreseeable and universal operation to give back to early content contributors through airdrops and decentralize marketing expenses based on content quality and distribution results.

The emergence of Kaito has brought more dividends to KOLs and also provides an excellent research platform for VC coin project partners to cooperate with KOLs. However, it is inevitable that while Kaito provides convenience for the above groups, it invisibly directs more resources to KOLs and leading project partners, but to a certain extent weakens the market share of professional institutions such as media, incubators or marketing companies. This may not be a 100% benefit to the industry. In addition, the fundamental model of content mining invisibly encourages the phenomenon of "water for water" and "issuing documents for mining", further pushing the currency circle, a group that is already full of inferior information, into the direction of "desertification", and the negative impact it brings cannot be underestimated.

In the past, the measurement of social media influence mainly looked at the number of fans and views, but due to the low cost of brushing, various "matrix accounts" were rampant, occupying the living space of high-quality creators. The uneven quality of KOLs and the difficulty of unifying content standards have always been the pain point in the crypto industry.

In response to such issues, Kaito founder Yu Hu proposed "Total Value Distributed (TVD) concept - the total value generated in the encrypted content ecosystem (user-contributed content, project party marketing investment, etc.) is reasonably and fairly distributed to creators based on the contributions of participants (content quality, interaction frequency, community influence), and try to change the existing KOL pattern and allow high-quality creators to get the rewards they deserve.

In this regard, Kaito adopts the "traffic-oriented + value-oriented" method, and uses Yap points and the number of Smart Followers to intuitively rank creators in social reputation, helping project parties find high-quality creators more accurately and provide quantifiable reference standards for airdrop allocation or marketing expenses.

Specifically, Kaito identifies users with a certain degree of influence and engagement as Smart Follower, and the number of followers that KOL has with Smart Follower can reflect their recognition in the community and the quality of content produced by the KOL on Twitter. Yaps is a quantitative expression of tweet attention. If a tweet is widely retweeted or liked, it can bring more yaps to the publisher, indicating that it has attracted enough attention.

If you want to obtain Yaps points, users need to log in to Kaito and bind Twitter, and then post crypto-related content on Twitter. Kaito's AI will analyze these tweets in real time or regularly, and distribute Yaps points based on the popularity of the content and the interactive data of influential posts (such as likes, comments, and retweets). .

Kaito Yaps points went viral on Twitter after they went online in December last year. First, Jasonj Zhao, the founder of Story Protocol, said on Twitter many times that Kaito brought "InfoFi" revolution and other crypto celebrities to participate in discussions and sell goods in disguise. Then, Berachain, Monad, Eclipse and other Pre-TGE leading projects entered the Yapper Leaderboard, triggering the competitive mentality of users on the list. With the help of spontaneous publicity of big Vs, it was like a reshaping crypto content ecological revolution is coming, ushering in a new generation of content mining.

In order to prevent the flooding of points due to a large amount of water injection, ensure that Yaps It can reflect real attention rather than false data. Kaito launched a Shadow ban anti-cheating system. Repeated content and low-quality postings may be posted on Shitposter., Copy Pasta tag; accounts that have long-term publication of meaningless hydrology will even be kicked out of Kaito's list. Simply put, the basis for creators to obtain Yaps is to publish valuable and Web3-related content, and their own influence and subsequent communication effects are weighted items.

From the creator's perspective, Yap's points mechanism encourages KOLs to actively share their insights on the project to obtain token rewards, making creators hope to enter the top of the rankings or become Inner Circle, and obtain airdrop incentives for VC projects in the future, thus forming a positive cycle of "Get high-quality content to get Yaps - attract more attention - improve the ranking of the list - get airdrops or cooperation opportunities for project parties - incentivize re-creation". Currently, 0G Labs, ANIME and Quai have officially announced that they will announce airdrops to Kaito Yapper during TGE.

In addition to evaluating the application scenarios of KOL's influence and quality, Kaito can also provide traders with alternative references to greed indexes. Mindshare reflects the attention of the current community, similar to Google Trends on social media. For example, in the recent hot AI track, we can use Kaito's AI rankings to understand the popularity of AI Agent and Dev.

It is not difficult to see that Kaito has become more of an intermediary connecting creators and project parties, providing project parties with an important platform for marketing and project promotion. Its advantages are mainly reflected in its cooperation with leading project parties. Creators can participate and contribute content to the platform through the points system. The stickiness and uniqueness of this participation depend more on the attractiveness brought by Kaito's cooperation with VC projects. Its core competitiveness can be amplified through cooperation with leading projects such as Story Protocol, Movement, and Monad.

These projects chose to work with Kaito not only because its technology can provide the power to creators’ influence, but also because Kaito’s “Yap-to-Earn” mechanism can inspire creators to contribute high-quality content and attention to these projects. For example, the founder of Story Protocol made it clear that "Yap = IP", implying that Kaito's points system is directly linked to project incentives, and this cooperation model has created a unique market positioning for Kaito.

For VCs, through Kaito's Mindshare Assessment AgencyWhile the area activity and real user scale can also be analyzed based on the user group portraits divided on the list - such as Casual (casual) and Hardcore (hardcore), Shitposter (water injector) and Curator (curator), Copy Pasta (repeated content) and Creative (original) - to analyze the user composition, so as to more accurately weigh the investment value of the project.

If Yaps encourages creators to actively farming, Kaito Connect's latest product, Yapper Launchpad, encourages project parties to farming behavior to enter Yaps' Pre-TGE Community Leaderboard, thereby increasing exposure and helping cold starts.

The above list is the driving force, and the project party needs users and creators to screen and enter the Kaito instrument list. That is to say, the project party itself needs to improve the quality of the project to promote creators to spontaneously market them on social media. If the project party can gain attention with Kaito's influence, even if it is mediocre, there will be opportunities to become popular. It can reward creators through bribery and promises to enter the Pre-Tge Leadboard, indirectly providing Yappers with a second chance to cash out besides airdrop Kaito tokens. Currently, some project parties such as Lombard and Skate have issued rewards to voters.

From the actual results, in addition to the first period, the battle between MegaETH and 0G Labs due to the scarcity and uncertainty in the early stage, Yapper Launchpad's response after that was mediocre. When the voting cycle of Yapper Launchpad (Monday, Wednesday, and Friday) and the rules for the Leaderboard to be launched in 7 days later were announced, the attractiveness of this scarcity disappeared, and the project parties did not have to compete and just wait and no longer FOMO.

This Launchpad model is destined to have "popularity bias". Influential users call orders or projects that already have a certain degree of popularity are more likely to stand out, while small and medium-sized projects with real potential may be ignored. For projects that are excellent, you can be on the list without additional incentives to pay for Yappers; when bribery is also exercisedBehavior is also a dimensional reduction blow to small and medium-sized projects.

The bigger problem is that when Kaito encourages project parties to farm, it does not directly encourage the project parties, and eventually becomes a channel to help creators realize their influence; if they do not control the frequency of new development and clear elimination mechanisms, the Laucnhpad project is mixed, making the quality of the Leadboard project impossible to guarantee.

Although Kaito has brought various benefits to the majority of the community in the early stage, as time goes by, criticisms about the platform have gradually increased, mainly focusing on several aspects:

Language bias: Although Kaito claims to use the LLM model and there is no difference in the weight of different languages, it is an indisputable fact that the Chinese district promoter accounts for a small proportion of the top 500 Yaps rankings. In order to increase Yaps, many Chinese district creators publish content in Chinese and English;

Influence bias: In the final analysis, Kaito is still focusing on analyzing attention, but Yaps covers only the waist creators. The tail KOL with a very small fan base is basically out of reach. Even many high-quality creators with few followers have scored 0 points for a long time, which is basically ignored. This influence bias also leads to imbalance in scores, forming a "Matthew effect", and Yaps eventually concentrates on top creators, and the number is much higher than that of waist creators.

It is worth noting that although Kaito has been criticized for the large gap in points between different Yappers, according to the airdrop feedback from different bloggers, this "Matthew effect" is not reflected in the final Kaito airdrop allocation, and the expected gap is mainly concentrated in the top Yappers.

No company number or organization number: Although Kaito has launched a more reasonable influence power tool for the KOL group, it does not cover the social media accounts of major project parties or industry companies, and can only provide inspection tools for the KOL group. However, in fact, media organizations, VCs, project parties, etc. also need to influence and become more powerful.

Kaito's model of empowering KOLs alone is that more and more project parties have powerful tools to examine the KOL groups, but they cannot conduct a thorough influence investigation of media organizations, incubators or other types of potential competitors. This will prompt more project parties to rely on KOLs because they know which KOLs are reliable and cannot well perceive which media or media orThe organization is more reliable, and over time, it will further focus the project party on KOLs rather than more professional institutions.

Accelerating desertification in the currency circle: Some people believe that the emergence of Kaito has quantified Kol's influence and used Yaps as a carrot to drive Kol to produce content in a crazy way. In terms of business model, the ranking project party forces it to market Mindshare to influence Kol to output soft texts on the project.

In the result, Kaito has filled the environment of Twitter, the public discussion in the currency circle, with more noise. Kol is driven by Yaps and the project party through Kaito airdrops to carry out a large number of soft-text creations. Natural and spontaneous technical discussions and application innovations are further submerged by advertising, and for retail investors to obtain information, the signal-to-noise ratio is greatly reduced.

This process is similar to desertification, just like the growing KOL in the dune movie, the increasing influence is like a huge sandworm in the dune. The sandworm absorbs water, exhausts the original ocean water, and thirsts to other species. The poisonous water released by itself will poison other creatures and turn the environment into an environment that is only suitable for the growth of sandworms.

This phenomenon has been staged on WeChat. Fewer and fewer people spend time browsing their Moments because there are more and more friends working on WeChat, and are full of advertisements that friends are forced to make due to work. The lives and emotions of real friends are getting less and less, and the density is getting lower and lower.

Around the Spring Festival, Berachain, Story and others distributed considerable airdrops to Yappers. After Kaito announced the economic model and hinted that after the airdrop, discussions about Kaito reached a sentimental high. For a time, a large number of long articles, spam and "score swipe" behaviors generated by AI were flooded with Twitter, especially the content of Pre-TGE related projects became the hardest hit area. In addition, there were precedents that negative tweets were removed from the list. Overfarm was basically a "licking" tweet about the positive direction of the project. A large number of low-quality content was flooded but could not be effectively cured. In the end, it was contrary to Kaito's original intention.

From the business model, Kaito adopts the business model of "C-end with volume" and "B-end subscription". From the user perspective, Kaito tries to create a flywheel that "user shares data - get rewards - attracts more users - enhances data value - enhances platform attractiveness", and it pursues the networkThe goal of the effect is not wrong. Google Search relies on massive user data to form algorithm advantages, making the value of the data platform directly related to the number of users and activity. The more users, the richer the data accumulates.

One ​​of the reasons why the project party paid for Kaito Pro's expensive annual fee is that Kaito attracted a large number of users to participate in the early stage, forming a certain user scale. Under the premise that there is already a large amount of user data, it can meet marketing needs such as advertising and cooperation ambassadors more accurately and quickly. But before TGE, Kaito users excessively participated in content mining in order to pursue rewards, which eventually seriously diluted the true value of the data.

In addition, excellent data platforms like Dune Analytics and Nansen can also attract users and institutions to use, but don't ignore the fact that data technology is substitutable. Old tools will be challenged with the emergence of new tools with low subscription fees and better practicality. However, the top projects are currently large-scale airdrops and priority access for Yappers, which is the differentiated advantage of Kaito.

Overall, Kaito's success has hit the cash out trend of VC projects in the past two years. Kaito PRO, Kaito Connect and Kaito Yap have strong relationships with VC projects. In addition, the project has a tradition of airdropping towards KOLs and the community. Kaito follows this trend of the times and divides the reference indicators of creators' rewards in a more reasonable way from the perspective of content and creators' quality. It can be said that it is a standard "hero creation in the times". As long as the cash out wave of VC projects does not end, this network-wide Farming behavior will not stop.