According to The Fintech Times, digital payment giant Visa launched the "one-touch-add" card feature in the Egyptian market, allowing cardholders to add cards to their digital wallets by simply tapping their Visa contactless card to their mobile device. Malak El Baba, national manager and vice president of Visa Egypt, said the "once touch card" feature will boost customer confidence and encourage wider adoption of digital payments. For card issuers, this feature can reduce configuration fraud risks and related costs, simplify the process of adding wallets, reduce customer service consultation, and improve transaction approval rates.