Author: Lao Lu Shuobi Source: https://mp.weixin.qq.com/s/bciC0ClVvrvDp9xcZD9_RA

The prejudice in people's hearts is a big mountain. The mountain has two sides, which covers other people's vision and blocks one's own cognition.

There is an old saying - "There is always a media between the audience and the truth." This sentence is vividly reflected in Justin Sun.

The public's perception of Justin Sun is often shaped by the media's perspective. On the one hand, the media pays attention to his high-profile marketing and controversial events with a curious eye, while on the other hand, his actual technical contribution and industry influence are often overlooked. The media is a magnifying glass and a filter, which makes Sun Yuchen's image appear completely different in the eyes of different people.

The recent public apology to Justin Sun proves everything. In March 2022, Sina released several articles about "FBI Investigation of Justin Sun", and public opinion rose for a while, and various unconfirmed accusations were rampant. Finally, on February 7 this year, Sina officially issued a statement to correct previous false reports and publicly apologize!

Recalling Sun Yuchen's past media experience, it is not difficult to find that this is not the first time he has encountered "demonization" reports. From his high price to his bid for Buffett's lunch, to his accusation of "escape", to various unconfirmed investigations and allegations, public opinion's description of him has always been controversial. The media has consciously or unintentionally shaped a "traffic narrative" - ​​portraying him as a "scrambler" in the crypto world, ignoring his true contributions at the technological and industrial levels.

But historical judgment is ultimately determined by facts, not a temporary frenzy of public opinion. When the media noise fades, what is really remembered may not be the sensational accusations, but the technological innovation, ecological construction and industry driving force left by Justin Sun in the field of encryption. Today, let’s take a look at what Justin Sun has brought to encryption.

1. Justin Sun: The "out-of-the-circle" promoter of the crypto world

In 2019, Justin Sun bought the "Buffett Lunch" with a record-breaking US$4.56 million, instantly becoming the focus of global financial media. This move not only made his personal popularity soar, but also allowed the cryptocurrency industry to successfully break out of the small circle and enter the mainstream vision.At that time, Bitcoin and blockchain were still regarded as niche technologies in many ways, and the public's perception of it was at the level of "speculative tools" or even "financial scams". Justin Sun's high-profile operations made countless people who were originally uninterested in cryptocurrencies start to pay attention to this industry.

No matter how the outside world interprets it, the influence of this incident is unquestionable: Justin Sun uses his personal influence to make cryptocurrencies a part of the global financial topic.

It is undeniable that he is one of the few people who can truly "break the circle" of the crypto industry. For example, this year he bought a $6.2 million banana and paid in cryptocurrency, which once again attracted public attention in the crypto field.

On a global scale, the crypto industry has always had a phenomenon of "circleization", and many projects are only circulated on a small scale, making it difficult to reach a wider audience. Justin Sun used his method to make cryptocurrency a topic of conversation for more people after dinner, and to push the industry to move towards the mainstream.

2. Ambition and layout: The dreamer who built an encryption empire

Yuchen Sun's achievements in the field of encryption are not only reflected in the success of a single project, but also in the fact that he has built a huge and diverse crypto ecosystem through innovation and business integration. His strategic vision and execution capabilities enable platforms and projects such as TRON, SunPump, Poloniex, and Huobi to operate in a coordinated manner to form a closed-loop crypto economic system. This integration not only enhances the value of each project, but also provides users with richer services and experience.

TRON public chain: bringing more convenient transactions to the crypto world

Putting aside the appearance of marketing, Justin Sun's layout in the crypto field can be described as having a high view.

The TRON public chain he founded provides users with a more convenient transaction experience. Compared to Ethereum, TRON's transaction confirmation speed is faster and has lower fees, making it the first choice for many developers and users.

In the crypto world, TRON (Trance) is often underestimated. However, as a true Web3 infrastructure, TRON not only performs excellently in transaction volume and profitability, but also realizes the "positive" that many crypto-native idealists have expected in practiceExternality”.

The so-called "positive externality" refers to a project or behavior that achieves its own goals while also bringing additional positive impact to society. In the case of TRON, this positive externality is mainly reflected in the field of cross-border payments. Traditional cross-border payments often rely on banks or third-party payment institutions, which are expensive and time-consuming. TRON provides global users with a new cross-border payment solution through its efficient and low-cost blockchain network. This innovation is particularly important for developers and regional users. For example, many Southeast Asia and Africa Users' cross-border remittances through TRON not only save a lot of handling fees, but also avoid the cumbersome process of the traditional financial system. This practice of "inclusive finance" is a true portrayal of the change of the world by crypto technology.

Invest in the Trump family: a bridge connecting the crypto culture in the East and the West

Yuchen Sun's ambition is not limited to the technical level. He also tries to promote the global development of the crypto industry through capital operations and cultural exchanges.

left;">On November 26, 2024, Justin Sun added another one behind his long title: WLFI consultant for the Trump family cryptocurrency project. WLFI said in the announcement: "Justice Sun's insights and experience will help us continue to innovate and develop. "The day before this, Justin Sun invested $30 million in WLFI, becoming the largest investor in the project. On January 19, 2025, Justin Sun announced an additional investment of $45 million, with the total investment increasing to $75 million.

This investment not only reflects Justin Sun's confidence in the WLFI project, but also marks an important intersection of East and West crypto culture. WLFI, as a cryptocurrency project under the Trump family, represents the recognition and participation of traditional American capital in the crypto industry. Justin Sun's joining injects the perspective and resources of Eastern crypto culture into this project.

Strategic layout of global trading platforms

Yuchen Sun's investment in Poloniex and Huobi further expanded its influence in the global crypto market. Poloniex, as a veteran exchange, has a strong technical foundation and user base; Huobi is an important participant in the Asian market. Justin Sun incorporated these two platforms into his encrypted territory, forming a trading network covering the East and the West. This integration not only enhances the competitiveness of the two platforms, but also provides users with a more convenient trading experience.

USDD stablecoin: provides users with high-yield hedging tools

The USDD stablecoin launched by Justin Sun is another important layout in the DeFi field. USDD maintains a 1:1 anchor with the US dollar through over-collateralization and algorithmic adjustment, while providing users with an annualized rate of return of up to 20%. This product not only provides users with high-yield hedging tools, but also contributes to the stability of the crypto market.

In the midst of the market crash, many investors have successfully avoided market risks by holding USDD. This case fully demonstrates Justin Sun’s innovation ability and market insight in the field of crypto finance.

Innovative attempts in crypto finance

Yuchen Sun's innovative attempts in the field of crypto finance are also reflected in the promotion of the Re-staking (re-staking) model. Re-staking allows users to reuse the pledged assets for other financial operations, thereby maximizing the efficiency of funds use. This model not only provides users with more investment options, but also injects new vitality into the liquidity of the crypto-financial market. Justin Sun promoted the Re-staking model on a large scale, attracting a large number of users to participate. This innovation also provides new ideas for the entire crypto industry.

3. What kind of "evangelists" are needed in the crypto world?

Yuchen Sun graduated from the History Department of Peking University and graduated from the University of Pennsylvania with a master's degree in East Asian Studies. As early as 2011, Justin Sun became the cover character of Time Warner's "Asia Weekly". In 2014, he founded Ruibo Company and served as CEO based on the Ripple open source protocol. He is one of the promoters of blockchain technology. In the same year, he was awarded the honor of "Global Outstanding Youth" by the World Economic Forum (Davos Forum).

In 2015, Justin Sun was elected as a 30 Forbes entrepreneur under the age of 30. In July 2017, the blockchain project "Tron TRON" was created, committed to building a global decentralized and free system.

On November 13, 2019, Justin Sun strategically invested in Poloniex, a world-renowned digital currency exchange, and cooperated in many fields such as TRC20-USDT stablecoin, DeFi decentralized finance, TRON trading zone, etc.

On March 5, 2019, Tron and Tether announced a cooperation, and Tether released the TRC20-based stablecoin USDT on the Tron blockchain.

On May 5, 2022, Tron DAO Reserve (TRONDAO Reserve) officially released USDD's decentralized stablecoin and circulated on global mainstream public chains such as BSC and Ethereum through the BTTC protocol.

On October 10, 2022, Tron founder Justin Sun became a global consultant for Huobi.

However, Justin Sun's resume is far more than that. In the crypto industry, he has already achieved great enough and made enough money, but he still chose to strive at the forefront. Behind this, there must be a desire to surpass fame and fortune supporting him - a persistence in technological innovation, belief in the future of the industry, and a sense of mission for the transformation of the global financial system.

Yuchen Sun is not perfect. He entered the crypto industry at the age of 24, and it is impossible for every decision and every thought to satisfy everyone. However, it is obviously meaningless to examine him with the standards of a saint. The development of the crypto industry is still in its early stages, and "evangelists" who dare to break the rules like Justin Sun are needed.

4. Let go of prejudice and look at Justin Sun's contribution rationally instead of repeatedly complaining, yin and yang, and insulting,It is better to stand from the user's perspective when Justin Sun launches a valuable project, help users ask questions, supervise and make suggestions, work with his team to do the project better, and slowly build a win-win crypto ecosystem.

Yuchen Sun is a microcosm of the crypto world, and he embodies the vitality, ambitions and controversy of this emerging industry. Time will give the answer to whether he is a "scrambler" or a "breaker". But in any case, his appearance has added more possibilities to the crypto world and prompted us to think more deeply about the future development direction of blockchain technology.

Let go of prejudice, break cognition, rationality and objectivity, ask questions and supervise, and be a Builder in the industry together! This is the spirit that the crypto industry really needs.