According to Business Insider, Amazon (AMZN.O) is building its own artificial intelligence model that incorporates advanced "reasoning" capabilities. According to a person directly involved in the project, the product is tentatively scheduled to be launched under the Nova brand in June, an Amazon Nova group of generative artificial intelligence models launched by Amazon late last year. Amazon hopes that the new model adopts a “hybrid reasoning” approach that provides quick answers and more complex extended thinking in a single system, people familiar with the matter added.