Image source: Generated by Unbounded AI

Now when you turn on your phone, "Click DeepSeek or not" has almost become a quotation for domestic Internet products. Even the ramen shop has replaced "Dianping's high-score recommendation" with DeepSeek certification.

From search to content creation, from large companies to independent developers, AI products with different application scenarios and from different development backgrounds are being batch connected to DeepSeek. Among them, there are WeChat, the core main product of Internet manufacturers like Tencent; "Diandian", an independent AI native search product under Xiaohongshu; and there are also niche products like Monica, which are launched by independent developers and have a place in the AI ​​application market.

Even the iron-headed bytes has been revealed to be considering connecting DeepSeek to its AI video creation platform, namely Dream AI. According to "Late" report, the demand overflow and linkage gameplay brought about by the popularity of DeepSeek has led to the number of users of Zhimeng growing rapidly around the Spring Festival. For example, the gameplay of "DeepSeek releases video scripts + Zhimengsheng video" once received a lot of likes and attention on social media. QuestMobile data shows that Zhimeng had a weekly life of about 760,000 at the end of December last year, and nearly 2 million as of mid-February, an increase of nearly three times in one and a half months.

When DeepSeek became the new traffic code, we found that some products that "sell dog meat with the help of sheep" appeared on the market. These products are openly under the banner of "connecting to DeepSeek", but are actually just driving traffic and cashing out for their own products. Many products have more gimmicks than practicality when used, or the DeepSeek that is connected is not a full-blooded version of the 671B parameter, and the effect is greatly reduced and it has failed to bring significant user experience improvement to the original products.

At the moment when Internet applications are all competing to be the "DeepSeek case", which one is "really easy to use" rather than a gimmick. We have selected and compiled a product list to cover high-frequency usage scenarios for C-end users such as search, office efficiency, content creation and dialogue assistant. (If the full text is not specified, it all refers to the DeepSeek-R1 deep thinking mode)

Of course, there are more oriented and subdivided tracks for products and enterprises connected to DeepSeek. However, considering the usage threshold, we eliminated end-side applications (such as mobile phones and on-board AI assistants) that require support from specific hardware devices. The following four types of products connected to DeepSeek not only cover the productivity needs of daily life and work, but also meet the needs of entertainment and DeepSeek to complete their lives.

Search/platform class

Search is the earliest application scenario to integrate DeepSeek. Whether it is an AI-native search product or Baidu Search, which was born in the Internet portal era, it has been more than a month after the official open source of DeepSeek R1.Continue to integrate it into your own products.

Although Seta AI Search, Tiangong AI Search, Nano AI Search and Perplexity AI are all AI native search products, they each have their own emphasis on product positioning, team expertise, and specific functions.

For example, the optional range of search information of Seta AI covers five channels including the entire network, library, academic, pictures and podcasts. Among them, the podcast search channel is relatively rare among other AI search products. It is convenient for users to use AI search + R1 in-depth thinking mode, search and organize high-quality podcast content with one click, and efficiently obtain knowledge learning paths for specific topics.

https://metaso.cn

The unique feature of Tiangong AI search is that it is connected to a professional financial database and has more advantages in real-time financial data query, listed company financial reports and financial business analysis.

www.tiangong.cn

Perplexity AI is suitable for information mining on social media platforms such as Youtube and Reddit abroad. In addition, it has recently launched the "In-depth Research" function, which has performed well in handling complex tasks of interdisciplinary and multi-source information integration by combining the reasoning capabilities of DeepSeek R1 and its self-developed real-time data crawling engine.

https://www.perplexity.ai/

The access to DeepSeek R1 brings more of the improvement of the underlying model for this type of AI native products. This improvement may be intuitively reflected in the user experience: you will feel that "AI has become smarter."

Baidu Search, as a giant in the domestic traditional search market, has also opened the AI ​​search portal under the pressure of DeepSeek. This may become the first time that more people use AI search and an important step in promoting AI inclusiveness.

In addition, there is also a content platform for accessing DeepSeek. In addition to WeChat directly opening up an AI search portal in its products, Zhihu and Xiaohongshu both chose to develop AI search products separately to seize this wave of opportunities. The advantage of searching on the content platform is not only that it can better integrate and revitalize its own content ecosystem, but also provides users with a high-quality information search experience in a specific content pool.

Like the AI ​​search product "Diandian" App launched by Xiaohongshu, you can experience it in the past two days because of the connection to DeepSeek (update the App to 1.17.1). Combining Xiaohongshu's UGC notes ecology and R1's deep thinking ability, the content generated by Diandian is quite "Xiaohongshu" and focuses on practicality. For example, we asked it to "sharply comment on Wukang Road in Shanghai", and the answer it gave was accompanied by a detailed travel guide.

Office and efficiency

Before the wave of generative AI swept, the traditional office softwareFunctions have become homogenized, so AI capabilities have become the key to differentiation among various companies. The office software after connecting to DeepSeek is as smooth as a cheat, and automated office is not a dream.

Take the old office software WPS as an example. Just click on the "Lingxi AI" icon in the left sidebar to experience the use of DeepSeek R1 for online search, content creation, document summary, data analysis, etc. The core advantage lies in the deep compatibility of Office and the AI ​​enhancement tool chain one-stop.

As we all know, when we use generative AI dialogue assistants, we often input prompt words in a single point, but Feishu's smart tables can achieve "one input, batch processing" based on DeepSeek-R1.

We first create a new multi-dimensional table, add a new column, select DeepSeek-R1 in "Field", and then set a global command in "Configuration". For example, here we set "Create a prompt word for a text-generating video based on the provided keywords, which requires the video subject feature description, action, environment, scene type, and mirror-based mode."

You can also check whether you need to display the thinking process, output results and reference links. Here we only check "Output results".

In this way, you only need to enter keywords in the text column of the first column. DeepSeek-R1 can automatically batch execute the global commands that have just been set and output the corresponding prompt words. By the way, it also saves the trouble of sorting into video prompt words documents, which facilitates the trouble of reusing them in the future.

BibiGPT is an application specializing in audio and video processing. Its main function is audio and video content summary. It can analyze audio and video content from platforms such as B, YouTube, TikTok/TikTok podcast, Xiaohongshu and other platforms with one click, generate summary, mind map and subtitle files. You can select the large language model used in "Summary Settings". After the summary, it supports exporting to Markdown, PDF and other formats.

In addition, BibiGPT also supports queries about positioning key video clips, and implements in-depth Q&A based on DeepSeek-R1. Its scene coverage is also relatively comprehensive, providing browser plug-ins, desktop clients and iOS shortcuts.

DingTalk's integration of DeepSeek mainly focuses on AI enterprise search, and realizes faster and more accurate natural language query based on DeepSeek-R1, including cross-platform rapid search of internal enterprise documents, meeting minutes, process approval information, etc.

In addition to the above-mentioned office/efficiency software, DeepSeek-R1 has also provided content creation, search, translation and other functions as a built-in AI assistant.

Content creation category

This type of product focuses on the case of vertical content creation tools introducing DeepSeek.

The content creation tools connected to DeepSeek are currently mixed. We have selected two products with clear model calling options and are representative.

Yiwen Writer Assistant is an online literary creation auxiliary tool launched by China Literature Group. On February 5, China Literature Writer Assistant announced the integration and independent deployment of DeepSeek R1, has been enhanced in terms of prompt word comprehension, plot deduction and description and polishing. In actual testing, the China Literature Writer Assistant has a networking function, which can provide new inspiration for content creation based on recent information.

In terms of specific use, you can call DeepSeek to generate content based on different contents of online writing, such as appearance, scene, fight and emotional description. DeepSeek is known for Chinese writing ability. After third-party products with text content creation as the core are connected to DeepSeek, users can clearly experience the progress of AI from the application layer.

https://zuojia.write.qq.com/ (supports Windows, Mac systems and mobile devices)

However, the DeepSeek call service currently provided by the China Literature Writer Assistant is not stable and occasionally requires multiple times. Only by trying to generate content smoothly. There are also clear limits on model calls.

Kuaiying is an editing software launched by Kuaishou (only supports mobile terminals). Recently, it launched related UGC creation activities after connecting to DeepSeek recently.

Due to different modalities, the biggest role of DeepSeek to access video creation applications such as Kuaishou is reflected in copywriting generation.

For example, Kuaishou’s built-in “AI Help Write” function has been fully DeepSeek. Now, video scripts supported by DeepSeek’s super strong writing ability can be directly output in Kuaishou with one click.

However, our actual tests have found that DeepSeek accessed by Kuaishou does not have the ability to connect to the Internet. Some content that needs to be output in combination with current hot topics is not suitable for direct generation within Kuaishou’s “AI Help Write”, and AI will fabricate a lot of false information.

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Dialogue Assistant Class

AI Dialogue Assistant is another vanguard to access DeepSeek R1, and once again confirms the ecological potential of the open source AI model.

Compared with the high API costs of closed source models (such as GPT-4), DeepSeek's open ecosystem is obviously more suitable for small and medium-sized manufacturers to quickly test the AI ​​capabilities, and the latter is even expected to form differentiated competitiveness through customized optimization.

Huawei Xiaoyi has recently launched a web version, opening the URL (https://xiaoyi.huawei.com/chat/), and having "automatic in-depth thinking"." and "forced deep thinking". Selecting "intensity deep thinking" can ensure that the Internet-based full-blooded version of DeepSeek is called.

Monica is a successful AI entrepreneurship and overseas successful case, and is originally a Google Chrome browser plug-in based on ChatGPT. After installation, you can use the shortcut keys Ctrl+M or Cmd+M to call out the AI ​​assistant for dialogue, text summary, translation and explanation, etc.

Just recently, Monica launched the domestic version of monica.cn, based on the DeepSeek-R1 and V3 models, with real-time network search and memory capabilities.

In the field of e-commerce applications, the "What is worth buying" App has also announced that it has been connected to DeepSeek-R1, but the official has not disclosed the specific access location. According to our observation, it should be that DeepSeek-R1 should be integrated into the "AI Shopping Assistant Small Value" in the application. , providing users with product word-of-mouth query, product review, discount information, product recommendations based on user needs, etc.

In the field of AI programming, Cursor and Tongyi Lingma have also been connected to DeepSeek-R1. In order to test the programming levels of DeepSeek-R1, Claude-3.5, and o3-mini-high, JinaAI CEO has initiated the selection of creating a JavaScript animation to the three. The requirements are:

Letters appear randomly from the top of the screen, with different sizes. Letters should have realistic physical effects, simulating the falling process. Letters should collide and rebound when they fall. The speed and angle of the letters should be random. Letters should disappear at the bottom of the screen or disappear outside the viewport. The animation should have good performance and be suitable for modern browsers.

The programming skills and animation effects of DeepSeek-R1 can be visually seen from this comparison video.

Written at the end

Unlike the AI ​​application wave led by ChatGPT in 2023, the open source application ecosystem formed by DeepSeek is quite trending to "one whale falls into all things". As the first domestic model that has attracted a lot of attention worldwide, DeepSeek's breakthrough has not only affected the application layer of the big model, but also driven the accelerated application of generative AI in thousands of industries in China.

Although many C-end consumer applications connected to DeepSeek are not yet mature, and they still need to be iterated in multi-modal interactions such as voice and images. However, there are still typical cases like Tencent Yuanbao, which quickly climbed the list with DeepSeek's traffic.

It can be said that after DeepSeek's popularity, domestic AI top applications are facing a new round of reshuffle. Starting from February 22, Tencent Yuanbao surpassed ByteDance's AI application beans in the Apple free application rankings,It rose to the second place in the Apple App Store free app download ranking in China. As of press time, Tencent Yuanbao remained second on the list, second only to DeepSeek Application.

Earlier, Kimi, which was once very invested, also dropped to 5th place on the list, even less than 360's nano-AI search for DeepSeek.

Faced with Tencent Yuanbao's catch-up, Byte, who could not sit still, was exposed on February 25 to be testing a self-developed deep thinking model in a small range, while Zhimeng AI is considering accessing DeepSeek. According to "Late Spot", Doubao is responsible for Byte's main AI department Flow, and is a star product of Byte's C-end applications in the past year. Unlike Doubao, the dream was taken over by Zhang Nan, who was once the CEO of Douyin Group, and is another important AI product under Byte's, which is mainly aimed at AI video generation and creation, and shoulders the important task of recreating a "Tiktok" in the AI ​​era.

Whether to connect to DeepSeek and how to connect to DeepSeek, for many small and medium-sized application-level companies and independent developers, they can choose to become DeepSeek's "shell application" without hesitation to welcome "splashing traffic"; and for Internet manufacturers with self-developed basic models, it represents different strategic choices.

After answering these two questions, the next more important question is - how to convert technical dividends into real user experience and commercial value. The wave of AI application intra-volume that DeepSeek has emerged will continue.