OKX’s on-chain business launches an immersive virtual shopping experience where users can use cryptocurrency to purchase exclusive products from OKX brands and partners, including apparel and hardware wallets.

As a new alternative to traditional e-commerce, each physical item is equipped with a tradable NFT, connecting real-world ownership while supporting transactions through the OKX wallet.

November 22 - Web3 technology company OKX announced the launch of the beta version of "OKX House", an on-chain retail platform that provides an immersive virtual shopping experience. Users can use cryptocurrency to purchase exclusive merchandise from OKX and its partner brands.

“OKX House” seamlessly combines physical and digital ownership, allowing the OKX wallet community to demonstrate their on-chain identity in the real world while maintaining true digital ownership. Each item’s NFT can be gifted or traded on marketplaces such as the zero-fee OKX Marketplace.

Different from traditional e-commerce solutions, "OKX House" is developed based on a new self-developed on-chain backend system, providing an end-to-end on-chain shopping experience while retaining a convenient and smooth shopping interface. By combining blockchain technology with retail, "OKX House" creates a new e-commerce paradigm that integrates digital and physical ownership: each item is equipped with a tradable NFT, and the NFT can be given away or sold before redemption. NFT holders can obtain full redemption rights for physical goods. This decentralized authentication system requires no third-party verification, ensuring a transparent and trustless transfer of ownership.

OKX House introduces an interactive virtual environment where the on-chain community can explore and purchase exclusive merchandise, earn NFT airdrops, and discover the OKX wallet ecosystem. The initial collection includes OKX-branded apparel such as limited-edition hoodies and hats, with each item accompanied by a certified NFT that can be traded on NFT marketplaces such as the zero-fee OKX Marketplace.

Exclusive collections: OKX brand and limited edition collections in partnership with McLaren and Manchester City, only available in the OKX Shop.

Multi-chain support: Use native tokens or stablecoins to purchase goods on the six major networks of Ethereum, Polygon, Arbitrum, Optimism, XLayer and BNB Chain, and will soon support more networks such as Base.

NFT-enabled ownership: Every physical item includes a unique and tradable NFT.

Global Logistics: Integrate with DHL for fast global distribution.

Customized e-commerce technology: end-to-end infrastructure to provide customers withThe shopping experience on the supply chain is consistent with the traditional shopping portal.

Zero-fee transactions: NFT secondary market transactions are free of charge.

Exclusive cooperation: Through joint cooperation with OKX brand partners, more brand areas will be launched soon.

OKX firmly believes that the crypto community is creating future changes on the chain. The birth of "OKX House" aims to show the contribution of the crypto community to the real world through zero-fee transactions and the launch of exclusive limited edition products.

The community is more than just an ordinary peripheral store. Each item tells a story that both exists in the physical world and continues on the chain. This is a deeper sense of ownership and identity, providing customers with truly digitally endorsed branded products that can be traded or regifted instantly. This is an alternative approach to on-chain shopping experience that sets a new standard for the industry. In the future, brand cooperation will launch more exclusive series that combine digital ownership with real-world applications, redefining how on-chain communities interact with brands.

OKX Chief Marketing Officer Haider Rafique said: "This new model transforms traditional e-commerce into something that embodies the values ​​of Web3, such as true ownership, transparency and community spirit. We are about to launch the brand through We continue to expand this new retail paradigm through joint collaborations and limited edition products, hoping to build a bridge between physical practicality and digital ownership."

Recently, "OKX. House will expand its virtual environment to introduce exclusive partner rooms offering co-branded merchandise from McLaren Racing, Manchester City Football Club and other community partners.

OKX is a technology company dedicated to building global blockchain infrastructure and making it more accessible and practical.

We want to create a more efficient, transparent and connected future.

OKX started as a cryptocurrency exchange, providing trading opportunities to millions of users, and gradually became one of the largest trading platforms in the world. In recent years, we have developed multi-chain wallets for millions of users to access decentralized applications (dApps).

OKX is a brand trusted by many large institutions to seamlessly connect to the global financial system and gain access to crypto markets through a reliable platform.

Our most well-known products include: OKX Exchange, OKX Wallet, OKX Blockchain Explorer, OKX Operating System, OKX Ventures and OKX Institutional Services.