Golden Finance reported that Strive Asset Management CEO wrote to GameStop Chairman and CEO Ryan Cohen, urging it to adopt Bitcoin as a reserve asset, in which he said: “We believe GameStop has an incredible opportunity to become Bitcoin vault companies in the gaming space to change their financial future.” Investment firm Strive Asset Management was co-founded by Vivek Ramaswamy, who was nominated to co-lead the Department of Government Efficiency (DOGE) with Elon Musk but confirmed his departure in January this year.