Jessy, Golden Finance
On November 20, local time, Tron founder Justin Sun raised $6.2 million Price acquired artist Maurizio Cattelan’s iconic Comedian Banana.
The art work is indeed a real banana. Many people may not understand that Sun Yuchen spent a sky-high price to buy a banana.
According to Justin Sun's own explanation, "This is not only a work of art, but also a cultural phenomenon that connects art, meme culture and the cryptocurrency community."< /p>
Comedian Banana has indeed become a part of crypto culture. In the currency circle, Meme$Ban (Comedian) was born based on Comedian Banana artwork.
After the news of Justin Sun’s purchase of Comedian came out, $Ban rose by about 20% in five minutes, and its market value exceeded US$230 million in a short period of time. However, as of press time, the price of the token has fallen by 30% from the previous day.
A US$6.2 million marketing campaignSun Yuchen’s work, Comedian Banana, is the work of Italian artist Maurizio Cattelan. This piece consists of fresh bananas taped to the wall.
Maurizio Cattelan first created it for an art fair in 2019. At that time, Maurizio Cattelan sold it for about thirty cents in a grocery store in Miami. Price bought these bananas. The work comes with a certificate of work and detailed instructions for proper display for the owner to use when displaying the work. Both the banana and the tape can be replaced as needed.
The gallery owner who exhibited the work once commented on this work: "It is a symbol of global trade, a pun, and a classic humorous method."
The main characteristic of Maurizio Cattelan's artwork is humor. Some of his previous masterpieces include the 2016 creation "America" - a fully functional golden toilet.
Comedian also caused controversy, with The Guardian calling it "an incredible work of genius." …It brings to mind the old joke from Lucille Bluth’s “Arrested Development” about rich people not knowing the price of bananas. Artnet wrote that the piece was one of the week's worst, and that Cattelan "somehow tricked a group of collectors into paying $120,000 apiece for bananas stuck to the wall. ” USA Today sneered: “This artwork is a banana—literally.”
There are also many voices of praise. Noah Charney said in his 2021 book "The Devil in the Gallery" that "Comedian is neither beautiful nor shows skill, so it represents the essence of Duchampism." route". Author Brian C. Nixon said in his book Beauty (and the Banana): "Comedian is, to say the least, a commentary on the wild world of contemporary art, conveying how culture understands, interprets, and interacts with art. interactive".
Art is difficult to understand, but among the people, everyone has started to use this banana to make jokes. Even Musk also made jokes on X a few years ago. work.
After the Comedian banana was born, there was no shortage of buyers interested in it. A total of three versions of the work were released. Two of them sold at Art Basel for $120,000.
This time the auction house Sotheby's once again auctioned the remaining Comedian banana. The original expected selling price was between 1 million and 1.5 million US dollars. . But the final price was as high as $6.2 million.
Brother Sun was not short of money. According to the New York Times, he beat six other competitors to take the photo. In an interview with the New York Times, he said, "In the next few days, I will personally eat this banana as part of this unique artistic experience to commemorate its place in art history and popular culture." p>
What Brother Sun values is not the investment value of this banana, but he spent 6.2 million US dollars on a marketing campaign. His goal was achieved, and well-known media at home and abroad reported on this purchase.
Comedian has become a part of the currency circle culture, but $Ban is not worth buyingComedian has become a part of the currency circle Meme coin culture, and Sun Ge spent a lot of money to buy this banana , also for crypto culturePublicity was carried out.
Meme coin $Ban was created based on this work of art and was deployed on the solana chain through pump.fun by Sotheby’s Vice President Michael Bouhanna.
After news broke that Justin Sun had purchased Comedian, $Ban rose by 20% in the short term.
In the current era of Meme popularity, how to choose a Meme that can make money is a test of skill. Ban is considered an artistic Meme, not a new concept. But its advantage lies in the fact that famous figures call for orders. The project was first issued by Sotheby’s Vice President Michael Bouhanna. According to the project’s early currency holding address, its currency holdings reached 3.78%.
Meme leader Musk also once called for Ban, and he once forwarded news related to $Ban.
This time, Justin Sun joined, and he spent a lot of money to buy Comedian. However, there is a joke in the market, "Whenever Brother Sun enters the market, it means the short-term end of this track." According to the information on the chain, Brother Sun has no signs of buying $Ban yet.
Currently, Meme Coin as a whole is experiencing a certain correction. Some projects that were popular a week ago, such as PNUT and ACT, are close to being cut in half from their highest point.
At present, Bitcoin continues to break new highs, altcoins lie motionless on the ground, and the popular Meme is also cooling down. Excluding stablecoins, Bitcoin accounts for as much as 70% of the total market capitalization of the entire crypto market.
Bitcoin is about to break through 100,000 US dollars, and a correction is imminent. It is not recommended to buy Meme that has been hyped at this time.