On February 24, according to TheBlock, cryptocurrency companies' investment in sports sponsorship increased significantly in 2025. According to SportQuake data, 22 sports sponsored transactions have been reached this year, with an average value of US$4.3 million, a significant increase from 18 transactions and an average value of US$2.6 million in the same period last year. Among them, Tether acquired a minority stake in Juventus for about $50 million, Coinbase and Aston Martin F1 team reached a sponsorship agreement to use stablecoins to pay, Gate.io established a partnership with Red Bull Racing, and XBO.com became Argentina. The official global sponsor of the national team in 2025.